Successful supplier of security products wants to grow even faster Cleveland, OH, April 30, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead MFS Supply’s marketing strategy development efforts. MFS Supply (www.mfssupply.com) manufacturers and distributes over 300 security supplies for contractors and realtors. Since its inception in 2006, the company has exceeded its aggressive sales goals. “As our business grows, so does our need for…

Aggressive adoption of LogicJunction’s intelligent avatars by businesses creates need for enhanced brand and marketing strategies Cleveland, March 18, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to lead LogicJunction’s brand and strategy development efforts.  LogicJunction (www.logicjunction.com) is an interactive software company that creates intelligent avatars to help health care organizations, insurance companies, museums and other groups deliver engaging ways to sell and educate. …

Leading USA manufacturer of protective apparel picks Cleveland-based brand strategy consultant CLEVELAND – February 24, 2010 – National Safety Apparel (NSA) (www.nsamfg.com) has selected Viva La Brand (www.vivalabrand.com), to develop a brand strategy and integrated marketing plan to boost awareness and sales.  Protecting industrial workers for 75 years, NSA is known for being the first to market with the latest innovations in safety apparel.   Coupled with the service delivered by the company’s experienced sales team,…

Companies all over the country are spending money updating their websites.  Unfortunately, they’re putting the proverbial cart before the horse.  Everything you do on your website needs to affect three outcomes:  increase revenue, reduce cost, and improve customer loyalty.  Making your site more attractive won’t accomplish any of these results.  Revamping the messaging will. At Viva La Brand, we’ve developed an efficient process to gather customer insights about our clients’ products and services.  We couple…

First direct to consumer business for America’s leading manufacturer of dessert mints for the hospitality industry:  PartySweets.com. CLEVELAND – December 2, 2009 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, announces the launch of PartySweets.com, the online store for affordable, personalized favors and themed wrappers with delicious candies inside.  Hospitality Mints (www.hospitalitymints.com), the parent company of PartySweets.com, engaged Viva La Brand in 2008 to evaluate the business opportunity,…

As featured in the November 9, 2009 issue of Crain’s Cleveland Business. By Laura Sheridan Does my company need a LinkedIn profile?  Should I create a fan club on Facebook?  Do I need a blog?  What should I do on Twitter?  Where do I start?  These are the questions most often asked by small business owners about social media marketing. Why is social media the hottest topic in marketing since the color TV?  Consider the…

As businesses struggle to generate a profit, more executives than ever are considering cutting their marketing budgets.  While examining and refocusing spending is smart, some businesses are using the current economic situation to their advantage.  Their secret:  switch to offense and steal market share while competitors are struggling. Here’s how you can spend smarter and improve your marketing results: 1.        Stop spending on marketing activities that you can’t prove work or don’t provide an opportunity…

In just two years, marketing firm has amassed an impressive client list. CLEVELAND – September 14, 2009 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its second anniversary.  Large and small, global and local companies across a wide range of industries, are realizing the benefit of leveraging outside marketing expertise.  Now more than ever, companies are turning to Viva La Brand to provide marketing expertise and…

As businesses consider cutting back on marketing, Viva La Brand offers suggestions to cut costs without cutting results   CLEVELAND – August 31, 2009 – As businesses struggle to generate a profit, more marketing executives than ever are considering budget cuts.  While reducing spending may be necessary to survive, eliminating the wrong items may be counterproductive. Laura Sheridan, president of Viva La Brand, offers these 5 tips to save money without sacrificing results: 1.       Cut…