Brand Strategy

VIVA LA BRAND

MARKETING STRATEGY THAT IGNITES RESULTS

Services

Our Approach is Simple.

We listen, research, develop, then do

Listen

We start by listening. What’s holding your business back from achieving its goals? What do your customers think about your brand? Why do they buy from you? What do they think about their choices? How are you communicating to them? Are you sending the right message? Do you have the best creative resources?

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Research

We don’t guess. It’s not about what we think. Rather it’s about your customers’ motivations, buying behavior and media preferences. That’s why we start by conducting research.

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Develop

We synthesize the research learnings, develop recommendations, and a plan.

We create a brand strategy, which includes your brand positioning, brand character and brand messaging.

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Then, it’s time for action. However, before many of our clients can implement the plans, they need help with:

Evaluating the capabilities of their marketing organizations to ensure they have the skills and expertise to execute, test and measure the marketing programs.

Identifying the optimal ad agency, digital marketing group or public relations firm to complement their internal resources. Viva La Brand conducts the search for those important business partners.

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Adam Stern,President, Advance Partners
We chose Viva La Brand to get an unbiased, crystal clear picture of how our clients think of us and what makes us different and better. We like working with one firm that can conduct research, develop marketing recommendations and messaging and importantly, help us forge a relationship with a creative business partner to implement the plans.
Adam Stern,President, Advance Partners
Andrea Kimmel,CEO, Sweet Kiddles
We chose Viva La Brand because of their deep experience in consumer research, developing brand names, finding the optimal ad agency and rolling out a marketing plan.
Andrea Kimmel,CEO, Sweet Kiddles
Jason Cik ,Co-Founder and Head of Product Development, Naturepedic
We introduced an entirely new product line and Viva La Brand was instrumental in helping us understand our customer, developing a name for the brand, finding an ad agency to create the brand identity and package design, and producing a messaging strategy.
Jason Cik ,Co-Founder and Head of Product Development, Naturepedic
Shawn Sarkasian ,Director of Marketing and Sales, Roman Fountains
Viva La Brand has helped us understand how to differentiate our brand and then create marketing programs and materials to cost-effectively attract new clients.
Shawn Sarkasian ,Director of Marketing and Sales, Roman Fountains
Eric Bornstein ,COO/CIO, Clinical Specialties
Viva La Brand dramatically improved our marketing results. They conducted an ad agency search, developed messaging and guided us through the rebranding process. They’re a great partner.
Eric Bornstein ,COO/CIO, Clinical Specialties
Chad Schron ,VP Operations and Technology, Tooling U-SME
Viva La Brand quickly learned about our business and most importantly, our customers. They’ve helped us implement cost-effective marketing programs like a targeted email campaign that generated more leads than ever before.
Chad Schron ,VP Operations and Technology, Tooling U-SME

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VIVA LA BRAND

MARKETING STRATEGY THAT IGNITES RESULTS

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