As featured in the March, 2009 issue of Crain’s Cleveland. By: John Booth Cleveland marketing strategy firm Viva La Brand — also known as the one-woman show run by former Progressive advertising director Laura Sheridan — has signed on to help local wireless consulting company Vox Mobile develop a brand strategy and marketing plan. Since going solo in fall 2007, Ms. Sheridan has overseen projects like an agency search for Toyota Financial Services and digital…

Marketing firm attracts both blue chips and start-ups in first year CLEVELAND, OH  October 28, 2008:  Viva La Brand LLC, an Ohio-based branding, advertising, and marketing firm, is celebrating its first anniversary. Huge global corporations, middle market US companies, and even start-ups are seeing the benefit of leveraging outside, temporary marketing expertise. Viva La Brand is focused on using marketing tools to quickly achieve growth and increased profitability for companies.  In just a year, Viva…

As featured in the October, 2008 issue of Crain’s Cleveland. By: Laura Sheridan You know it’s valuable to understand what’s important to your customers, but you’ve put off research because it’s too expensive. However, you can find out what your customers and prospects want and do it on a limited budget. One of the best ways to minimize the cost of research is to be clear about what you want to get out of it….