Focus your marketing on the action you want your customer to take and you’ll enjoy increased response rates and a greater return on your marketing investment. What’s the real purpose of your marketing? To put it simply: action. Regardless of the type of marketing you’re doing, the goal is to get prospects to do something that gets them closer to your brand. Why is a call-to-action important? For two reasons: 1) It’s your opportunity to…
Bright Spots: Aug. 9, 2010 By SCOTT SUTTELL 4:30 am, August 9, 2010 It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Viva La Brand, which bills itself as a brand consultancy “for passionate business leaders,” said it was chosen to lead ToolingU.com’s brand strategy development efforts. ToolingU.com offers online training for manufacturing companies and educational institutions. “We selected…
Cleveland, OHIO, July 26, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead TOOLINGU.com’s brand strategy development efforts. TOOLINGU.com (www.toolingu.com) is the leader in online training for manufacturing companies and educational institutions. Since its inception in 2000, the company has experienced tremendous year over year growth. “We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a…
Know zappos.com? Regardless of what business you’re in, you should. When it comes to serving their customers, they’re the best. Working with large and small businesses across a myriad of industries, we see customers with strong loyalties and those who will move their business for $1. Strong loyalties are often the result of a heartfelt connection. It’s a lot harder to leave a relationship when you feel it in your heart vs. your wallet. So,…
Yolanda Kondonassis, internationally acclaimed harpist and author, retains brand strategy firm to promote book. Cleveland, OHIO, May 25, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to launch Our House Is Round: A Kid’s Book About Why Protecting the Earth Matters (www.ourhouseisroundonline.com). Written by Yolanda Kondonassis, Grammy-nominated harp soloist and the most recorded harpist in the world (www.YolandaHarp.com), Our House Is Round explains…
Ever sit down and try to write a tag line? If you have, then you’ll know it’s a waste of time. Great tag lines are organic. They appear when you’re in the thick of the consumer experience. When you’re listening to people talk about what they get or how they feel or what their interaction with your brand means to them. That’s when you discover the magical words that tie the brand to the brain….
Successful supplier of security products wants to grow even faster Cleveland, OH, April 30, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead MFS Supply’s marketing strategy development efforts. MFS Supply (www.mfssupply.com) manufacturers and distributes over 300 security supplies for contractors and realtors. Since its inception in 2006, the company has exceeded its aggressive sales goals. “As our business grows, so does our need for…
Complacency in marketing leads to brand destruction. People, we – us – you, like to experience new things to ponder, share, and criticize. It keeps life exciting. Apple is a pro. Check out their latest home page. A recent blog from marketing guru, Seth Godin, talks about a mathematical concept, The Levy Flight, that addresses this key consumer insight: The Levy flight Clay Shirky taught me this very cool mathematical concept that shows up…
Aggressive adoption of LogicJunction’s intelligent avatars by businesses creates need for enhanced brand and marketing strategies Cleveland, March 18, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to lead LogicJunction’s brand and strategy development efforts. LogicJunction (www.logicjunction.com) is an interactive software company that creates intelligent avatars to help health care organizations, insurance companies, museums and other groups deliver engaging ways to sell and educate. …
Leading USA manufacturer of protective apparel picks Cleveland-based brand strategy consultant CLEVELAND – February 24, 2010 – National Safety Apparel (NSA) (www.nsamfg.com) has selected Viva La Brand (www.vivalabrand.com), to develop a brand strategy and integrated marketing plan to boost awareness and sales. Protecting industrial workers for 75 years, NSA is known for being the first to market with the latest innovations in safety apparel. Coupled with the service delivered by the company’s experienced sales team,…
