Last week, Gap, one of the world’s largest fashion retailers, introduced a new logo. Within a short week, the jean machine pulled the new logo (bottom logo) and replaced it with its traditional, iconic blue box (top logo). What went wrong? Not everything. Gap attracted the attention of some of the big names in news from the New York Times to Ad Age to influential marketing blogs. Free PR isn’t a bad thing. However, had…
As featured in the October 11, 2010 issue of Crain’s Cleveland Business SMALL BUSINESS ADVISER: LAURA SHERIDAN Before you invest more in marketing, take another look at your business strategy. We’ve worked with many clients who want to grow their businesses. Often they’ve underinvested in marketing and then decide that to meet their goals, they need to spend more. However, marketing the wrong messages or using the wrong media tools wastes valuable time and money….
How to develop a marketing campaign that reaches your target audience By Mark Scott Smart Business Cleveland | October 2010 Marketing budgets are an easy first place to go when you need to cut expenses at your business. “I’m a big believer in scrutinizing what you’re spending,” says Laura Sheridan, founder and president of Viva La Brand LLC. “If you’re not either getting great results or learning from it, it shouldn’t be part of your…
Marketing strategy firm amasses impressive client list in just three years. CLEVELAND – September 14, 2010 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its third anniversary. Large and small, global and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing…
Focus your marketing on the action you want your customer to take and you’ll enjoy increased response rates and a greater return on your marketing investment. What’s the real purpose of your marketing? To put it simply: action. Regardless of the type of marketing you’re doing, the goal is to get prospects to do something that gets them closer to your brand. Why is a call-to-action important? For two reasons: 1) It’s your opportunity to…
Bright Spots: Aug. 9, 2010 By SCOTT SUTTELL 4:30 am, August 9, 2010 It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Viva La Brand, which bills itself as a brand consultancy “for passionate business leaders,” said it was chosen to lead ToolingU.com’s brand strategy development efforts. ToolingU.com offers online training for manufacturing companies and educational institutions. “We selected…
Cleveland, OHIO, July 26, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead TOOLINGU.com’s brand strategy development efforts. TOOLINGU.com (www.toolingu.com) is the leader in online training for manufacturing companies and educational institutions. Since its inception in 2000, the company has experienced tremendous year over year growth. “We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a…
Know zappos.com? Regardless of what business you’re in, you should. When it comes to serving their customers, they’re the best. Working with large and small businesses across a myriad of industries, we see customers with strong loyalties and those who will move their business for $1. Strong loyalties are often the result of a heartfelt connection. It’s a lot harder to leave a relationship when you feel it in your heart vs. your wallet. So,…
Yolanda Kondonassis, internationally acclaimed harpist and author, retains brand strategy firm to promote book. Cleveland, OHIO, May 25, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to launch Our House Is Round: A Kid’s Book About Why Protecting the Earth Matters (www.ourhouseisroundonline.com). Written by Yolanda Kondonassis, Grammy-nominated harp soloist and the most recorded harpist in the world (www.YolandaHarp.com), Our House Is Round explains…
Ever sit down and try to write a tag line? If you have, then you’ll know it’s a waste of time. Great tag lines are organic. They appear when you’re in the thick of the consumer experience. When you’re listening to people talk about what they get or how they feel or what their interaction with your brand means to them. That’s when you discover the magical words that tie the brand to the brain….
