As businesses struggle to generate a profit, more executives than ever are considering cutting their marketing budgets.  While examining and refocusing spending is smart, some businesses are using the current economic situation to their advantage.  Their secret:  switch to offense and steal market share while competitors are struggling. Here’s how you can spend smarter and improve your marketing results: 1.        Stop spending on marketing activities that you can’t prove work or don’t provide an opportunity…

In just two years, marketing firm has amassed an impressive client list. CLEVELAND – September 14, 2009 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its second anniversary.  Large and small, global and local companies across a wide range of industries, are realizing the benefit of leveraging outside marketing expertise.  Now more than ever, companies are turning to Viva La Brand to provide marketing expertise and…

As businesses consider cutting back on marketing, Viva La Brand offers suggestions to cut costs without cutting results   CLEVELAND – August 31, 2009 – As businesses struggle to generate a profit, more marketing executives than ever are considering budget cuts.  While reducing spending may be necessary to survive, eliminating the wrong items may be counterproductive. Laura Sheridan, president of Viva La Brand, offers these 5 tips to save money without sacrificing results: 1.       Cut…

CLEVELAND – July 13, 2009 – Pierre’s Ice Cream Company (www.pierres.com) has selected Viva La Brand (www.vivalabrand.com) as its brand strategy firm. Since 1932, Pierre’s has delighted ice cream lovers with their huge assortment of fun frozen treats. Pierre’s president Shelley Roth said “Viva La Brand proved that they are the right partner to help us move the brand forward and put our customers at the heart of everything we do. Their track record of…

CLEVELAND – June 5, 2009 – ABA Insurance Services has hired Viva La Brand (www.vivalabrand.com) to spearhead an advertising agency search for ABA Insurance Services, a professional liability insurance program for community banks. In April of this year, the American Bankers Professional and Fidelity Insurance Company (ABPFIC) announced it would purchase Progressive Insurance’s (www.progressive.com) Professional Liability Group and all of Progressive’s interests in the ABA Sponsored Insurance Program.  As a result, the new entity needs…

CLEVELAND – May 27, 2009 – Viva La Brand (www.vivalabrand.com), the marketing strategy firm, has added SparkBase (www.sparkbase.com) to its impressive client list of market leaders. SparkBase, the technology leader for the processing of private label gift and loyalty cards, has hired Viva La Brand to lead the development of their public relations’ and marketing efforts. “Selecting Viva La Brand was a no-brainer. We’ve built an aggressive organization that’s obsessed with anticipating what our clients…

When you’re launching a new company, researching the market is a must. Here’s how to get started:

Cleveland, OH, March 12, 2009 –(PR.com)– Vox Mobile has selected Viva La Brand to help it develop a brand strategy and integrated marketing plans to boost awareness and generate new business. As the first mobile technology company to be RIM-certified, Vox Mobile has grown dramatically through word of mouth and referrals from its growing list of Fortune 1000 customers. Now that the company has enhanced its support offerings, service level agreements and reporting, they are…

As featured in the March, 2009 issue of Crain’s Cleveland. By: John Booth Cleveland marketing strategy firm Viva La Brand — also known as the one-woman show run by former Progressive advertising director Laura Sheridan — has signed on to help local wireless consulting company Vox Mobile develop a brand strategy and marketing plan. Since going solo in fall 2007, Ms. Sheridan has overseen projects like an agency search for Toyota Financial Services and digital…

Marketing firm attracts both blue chips and start-ups in first year CLEVELAND, OH  October 28, 2008:  Viva La Brand LLC, an Ohio-based branding, advertising, and marketing firm, is celebrating its first anniversary. Huge global corporations, middle market US companies, and even start-ups are seeing the benefit of leveraging outside, temporary marketing expertise. Viva La Brand is focused on using marketing tools to quickly achieve growth and increased profitability for companies.  In just a year, Viva…