Business: Interactive software company that develops engaging solutions to help organizations educate and sell to their customers.

Problems: Low brand awareness and a long sales cycle.

Solution: A targeted sales & marketing program.

Qualitative research: “What business are they in? Why do companies buy their software? What differentiating benefits do their solutions deliver?”

Developed plan, conducted research, summarized results, and presented strategic and tactical recommendations.

Competitive analysis: Reverse-engineered competitors’ brands to identify opportunities to differentiate company.

Brand strategy: Developed brand positioning, character, messaging framework; managed creation of a new brand identity (logo, web site, sales materials).

Marketing plan: Developed marketing strategy & plan.

Ad agency search: Selected optimal graphic design group.

Business: Leading USA manufacturer of candy for the hospitality industry.

Problem: Should the client invest in new equipment to enter a new market?

Solution: Don’t buy equipment, but instead sell the company’s existing products “direct to consumers”.

Qualitative research: “What business are they in? Why do companies buy their software? What differentiating benefits do their solutions deliver?”

Developed plan, conducted research, summarized results, and presented strategic and tactical recommendations.

Competitive analysis: Reverse-engineered competitors’ brands to identify opportunities to differentiate company.

Brand strategy: Developed brand positioning, character, messaging framework; managed creation of a new brand identity (logo, web site, sales materials).

Marketing plan: Developed marketing strategy & plan.

Ad agency search: Selected optimal graphic design group.

Marketing and Public Relations: Developed marketing and public relations strategies & plans; oversaw execution of ongoing programs

Business: Leading USA manufacturer of protective apparel.

Problems: How to increase online sales?

Solution: Using insights gleaned from customer research and a competitive analysis, revamp website’s messaging, graphics, and content, and develop a targeted marketing program.

Qualitative research: “What business are they in? Why do companies buy their software? What differentiating benefits do their solutions deliver?”

Developed plan, conducted research, summarized results, and presented strategic and tactical recommendations.

Competitive analysis: Reverse-engineered competitors’ brands to identify opportunities to differentiate company.

Brand strategy: Developed brand positioning, character, messaging framework; managed creation of a new brand identity (logo, web site, sales materials).

Website Development: Using brand strategy work, developed compelling messaging for site to generate leads and increase sales; designed site to deliver an easy shopping and buying experience marketing strategy & plan.

Internal marketing staff development: Trained internal staff to reduce their dependence on external resources.

Marketing and Public Relations: Developed marketing and public relations strategies & plans; oversaw execution of ongoing programs