Viva’s Blog: Did you ask?

Hyatt Place asked. They asked people what they wanted in a hotel. It’s obvious because their hotel works. It works because a bunch of suits inside their huge organization didn’t base this hotel brand on their own ideas. Instead, they focused outward – on their customers.

Just ask

Ever try and find the electrical outlets in a hotel room to plug in a charger? We’ve all done it. Crawled around the floor to find an outlet hidden behind furniture at a toddler’s level. Not at Hyatt Place. Their outlets – and there are plenty of them for multiple people each with multiple devices – are right on the desk and other countertops.

Just ask

And how about those awkward meetings that at the last minute you have in your hotel room? The Hyatt Place has you covered. Rooms have a huge, flat panel TV monitor next to an easy to use, well-labeled “Plug Panel Media Center” with every imaginable input so you can plug in your laptop, iPad, or other device, and share your presentation. They even have a seating area for viewers.

Just ask

It’s not luck. These suits are smart. They asked people what they wanted. In fact, I bet they follow people from check-in through the entire stay experience. How else would they know that offering free WSJ and USA Today next to free Starbucks coffee in the morning is a highly valued perk?

Just ask

When was the last time you asked your customers what they wanted? We’re in the middle of our 4th messaging project this year, and each time we’ve identified ways to truly delight our clients’ customers. Some learnings allow our clients to save money by reducing unwanted services, others lead to fresh messages about benefits that leave prospects saying, “these guys get me.”

Start now. Ask your prospects what they want. And then…listen.

Read more Viva’s Blogs at www.vivalabrand.com