Viva La Brand’s Ad Agency & Client Matchmaking Business Flourishes

CLEVELAND – July 11, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, has been retained to find the optimal ad agency partner for four companies in just four months.

Both business-to-business and business-to-consumer companies are able to save money and improve results when their ad agency partner has the expertise they need to effectively reach future customers. As the adoption of online advertising, social media, and new digital behaviors continue to deepen, so does the need for ensuring a company’s marketing plans and executions are in step with their customers’ media habits.

“Ad agencies have different strengths and capabilities. A client that has big design needs is very different from a client that needs a transactional web site. It’s our job to identify the client’s unique needs and then find the optimal agency with demonstrated expertise in those areas. We follow a structured process that ensures our clients are teamed up with a great long-term partner,” Laura Sheridan, Viva La Brand president.

“Laura Sheridan, Viva La Brand’s president, has years of experience when it comes to matching ad agencies with clients. She helped Woodside Health select an agency to develop a brand identity program from scratch and a robust and beautiful web site,” explained Ted Barr, co-founder of Woodside Health. “We needed top quality visual design to showcase our properties, and Laura found just the right agency. The process was fast and her expert insight into us, our concept, and our audience was really impressive.”