Viva La Brand Celebrates 5 Years of Building Brands

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm that is as passionate about its clients’ businesses as they are, announced the celebration of 5 record-breaking years in business.

Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the firm.

“We’ve worked with Laura Sheridan, president of Viva La Brand, for years and engage her on high leverage marketing projects that benefit from her strategic and disciplined approach. There’s no wasting of time or money when you work with Laura. She pushes you to think about your business in ways that you hadn’t considered, that you should,” said Mike Hajec, Director of Operations and Development, MFS Supply.

Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”

“At the end of the day, a new tag line or logo isn’t going to grow your business. Understanding your customer is. That’s why we start projects with research. Instead of spending time and money on a logo, tag line or “refreshing” a web site, it’s much better spent getting to know your customer. Working collaboratively with our clients, this approach has enabled us to build their brands, and ultimately grow their businesses,” said Laura Sheridan, president of Viva La Brand.