Volvo stands for safety. Zappos is known for customer service. Staples is easy. Wal-Mart is savings. Victoria Secret is sexy. What’s the one word that your brand stands for? Find your word. Creating a strong brand is about focusing on what you have to offer that differentiates your brand in a meaningful and compelling way. Pick the right word, and then design your marketing and messaging around it. Find your word. Less is more. Defining…
Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…
CLEVELAND – July 11, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, has been retained to find the optimal ad agency partner for four companies in just four months. Both business-to-business and business-to-consumer companies are able to save money and improve results when their ad agency partner has the expertise they need to effectively reach future customers. As the adoption of online advertising, social media, and new…
