2023 Year-End Marketing Checklist

As the year draws to a close, your plate is likely overflowing. That’s why we crafted this concise end-of-year marketing checklist to make sure you kick off 2024 with confidence. This checklist is about the 3 P’s that are critical to your 2024 marketing strategy: People, Performance, and Partners. #1: PEOPLE. Your customers and employees are at the center of your success. Understanding your customer – their wants, needs, shopping and buying behaviors, and online habits…

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Dec 2023

By Laura SheridanBlog

orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…

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Jan 2018

By Laura SheridanPress

West Hartford day school engages Viva La Brand

WEST HARTFORD – This month, Solomon Schechter Day School of Greater Hartford (SSDS) is rolling out a new logo and website designed to more fully engage parents, students, and alumni and to attract new enrollment. The idea to consider rebranding for the school, which was founded in 1971 and offers a dual Judaic and general studies curriculum from preschool through eighth grade, was first raised two years ago, when Head of School Andrea Kasper had just…

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Nov 2016

By Laura SheridanPress

Viva’s Blog: Why you?

That’s right. Why you? Why should anyone fork over their hard earned cash for what you have to offer when it’s pretty likely they can find a similar thing elsewhere for less. That’s the million dollar question savvy marketers answer early on in their business. A category of one. It’s all about creating a category of one. When you differentiate your brand in a manner that’s meaningful and relevant to your target audience, then you’re…

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Jun 2012

By Laura SheridanBlog

Viva’s Blog: Learn from chocolate?

Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…

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Apr 2012

By Laura SheridanBlog

Viva La Brand Selected to Bring On-Demand Childcare Concept to Life

Viva La Brand (www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand. Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of…

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Mar 2012

By Laura SheridanPress

brand awareness