Featured in Crain’s by Laura Sheridan: Developing a brand-new brand may not be necessary

As featured in the September 12, 2011 issue of Crain’s Cleveland Business Developing a brand-new brand may not be necessary Companies are innovating more than ever. However, introducing a new product doesn’t necessarily mean you need to create a new name, new logo, new web site, and new brochures. In many instances, it’s better for the company and its customers if an existing product name is used versus generating an entirely new one. In some…

Viva La Brand Celebrates 4th Anniversary

Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…

Viva La Brand’s Ad Agency & Client Matchmaking Business Flourishes

CLEVELAND – July 11, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, has been retained to find the optimal ad agency partner for four companies in just four months. Both business-to-business and business-to-consumer companies are able to save money and improve results when their ad agency partner has the expertise they need to effectively reach future customers. As the adoption of online advertising, social media, and new…