Blog entry: March 20, 2012, 4:30 am | Author: LAURA SHERIDAN, PRESIDENT VIVA LA BRAND Laura Sheridan is a Brand Strategist who treats every client as if they were her only one. She heads up Viva La Brand, the strategy firm that is laser-focused on cutting clients’ marketing spend AND increasing sales. It’s not surprising that Forbes has referred to JCPenney as the “most interesting retailer of 2012”. JCPenney’s major rebranding effort and rehaul of…

Branding firm’s growth continues as it attracts country’s largest RV insurance agency. Cleveland, OHIO, March 9, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland marketing strategy consultancy that partners with clients to drive results, announced that it was selected by RV America Insurance (www.rvainsurance.com) to lead its marketing strategy efforts. One of the largest RV insurance agents in the country, RV America offers RV, marine, motorcycle, and other specialized insurance coverages. On-line quotes are offered…

Bright Spots: Jan. 31, 2011 4:30 am It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Marketing firm Viva La Brand reports it added nine clients in 2010 while retaining all its existing business. Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical…

Brand strategy firm has a record breaking year. Cleveland, OHIO, January 18, 2011 – Viva La Brand (www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, added nine clients, including several national category leaders, in 2010 while keeping all of its current business. Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical laboratory, selected Viva La…