CLEVELAND, OH – October 8, 2013 – Laura Sheridan, President of Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is speaking on the subject of Brand Building: Taking your law firm to the next level at the Columbus Bar Association and Legal Marketing Association’s 2013 Legal Practice Development Institute on October 23rd in Columbus, OH. “It’s quite an honor to be selected as the expert on building a professional services…

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm announced the celebration of 6 record-breaking years in business. Clients including Southern California Edison, Rosemead, CA, HCT Executive Interim Solutions, Chicago, IL, Kellman Brown Academy, Cherry Hill, NJ, and many other aggressive, successful organizations have retained Viva La Brand to further catapult their businesses in the past year. Large and small, national and local companies across a wide range of industries are…

MAKE YOUR CUSTOMERS’ BUSINESS YOUR BUSINESS By Laura Sheridan When was the last time you talked to a customer about their business, not yours? Can’t recall? Here are three reasons why these calls are great for your business and four easy steps to get started. Why should you make the call? Reason No. 1: Turn a transaction into a relationship. A lot of us aren’t very good at listening. Just stop and observe. You’ll hear…

In the market for some help Companies’ bottom lines are stronger, which gives boost to marketing firms By MICHELLE PARK, Crain’s Reporter Many Northeast Ohio communications firms have enjoyed double-digit revenue growth in early 2013 and are hiring to keep up as they say companies emerge from hibernation to do the marketing they’ve put on ice for years. Revenues for Falls Communications in Cleveland were up 33.5% in the first quarter over the year-ago period,…

Cleveland, OHIO, December 20, 2012 – Viva La Brand, the brand strategy firm that works with passionate business leaders to build their brands and ultimately catapult sales, announced that it was selected by CSI-Clinical Specialties to lead the home health care organization’s brand strategy development efforts. Founded twenty-five years ago by Pharmacist Ed Rivalsky, Clinical Specialties has grown from an infusion and specialty infusion pharmacy to a comprehensive home health care services company that includes…

Crain’s Branding Guest Blogger: Laura Sheridan Trend #1: Mobile is THE new ad vehicle Phones are replacing TV commercials, magazine ads, billboards, radio spots, and plenty of other ad vehicles. People are spending over 2 hours on their smartphones a day, and only 12 minutes of that time is spent using their handheld wonder as a phone. Trend #2: Content is king Bill Gates coined the phrase in 1996, and ever since then savvy marketers…

As featured in the September 10, 2012 issue of Crain’s Cleveland Business: Take the Customer Retention Quiz We all know that the most important part of any business is its customers. Without them, there wouldn’t be a business. So why do so many companies spend most of their marketing budget chasing new customers instead of nurturing the ones they already have? Customer retention, not acquisition, is the key to growing your business. You’ve seen the…

Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm that is as passionate about its clients’ businesses as they are, announced the celebration of 5 record-breaking years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing resources for important…