Ever sit down and try to write a tag line? If you have, then you’ll know it’s a waste of time. Great tag lines are organic. They appear when you’re in the thick of the consumer experience. When you’re listening to people talk about what they get or how they feel or what their interaction with your brand means to them. That’s when you discover the magical words that tie the brand to the brain….

Complacency in marketing leads to brand destruction.  People, we – us – you, like to experience new things to ponder, share, and criticize.  It keeps life exciting.  Apple is a pro.  Check out their latest home page.   A recent blog from marketing guru, Seth Godin, talks about a mathematical concept, The Levy Flight, that addresses this key consumer insight: The Levy flight Clay Shirky taught me this very cool mathematical concept that shows up…