CLEVELAND, OH – July 13, 2020 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to help Be Well Solutions provide their current and prospective clients with turnkey wellness programs. “We’re honored to work with Be Well Solutions – a company devoted to one purpose – helping employers build a resilient workforce. Our first project has been to help develop and share a Toolkit with programs to…
Marketing in the COVID-19 WorldPart 3: Re-engage Welcome to the third entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment, Part 1: Adjust, focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise. Part 2: Plan addressed the importance of starting the marketing planning process with new, post-COVID business goals, and then building a program to…
Welcome to the second entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise. We challenged you to find an authentic way to serve during the pandemic. Read it here: PART 1: ADJUST. PART 2: PLANThe world has changed since you developed your 2020 Marketing Plan. Duhhhhh Toss the…
Welcome to the first entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. This first installment focuses on the adjustments B2B and DTC marketers must make to weather the storm. Part 1: ADJUSTJust like we are adjusting to the new reality of staying home, marketers must adjust to the role their brands play in a customer’s life at home. Marketers must adapt how they lead their teams, speak to…
We hope you, your families, and your employees are safe and healthy. What and how we communicate to one another during these incredibly difficult times significantly impacts how we feel and act. We’ve been helping clients with the important messages they’re sharing with employees and customers. If you need help or just an objective third party to review materials, please send me an email at laura@vivalabrand.com. In the meantime, here are tips to ensure your messaging is…
Given the state of the world, now’s not the time to double down on a new digital campaign. It’s not the time to try to convince people to try a new product or to “like” you on Facebook. Use this time to be introspective. Conduct a brand audit. What is a brand audit?It’s an evaluation of how your brand is performing compared to your goals and uncovers how your brand is positioned in the market. It allows…
In the early 2010s, online screening company Tenant Magic promoted its services to real estate agents, who in the wake of a poor housing market became de facto property managers for homeowners wanting to rent out their residences. Though effective enough for the Cleveland background-check provider, it wasn’t completely efficient, as only 20% of agents at the time dealt with renters. In response, Tenant Magic co-founders Jay Apple and Wayne Rothman pivoted to landlords, who…
Super Bowl LIV is rapidly approaching. Advertisers are hustling to finalize their multi-million dollar commercials before February 2nd’s matchup in Miami. There’s a lot to look forward to off the field. Facebook makes its first foray into the media frenzy with an ad starring Sylvester Stallone and Chris Rock, the Bloomberg and Trump campaigns are dropping $10M per spot, and Anheuser-Busch is the largest spender with four 60-second commercials. It’s a lot to track. Viva’s blog is here to…
2019 has been the year of the pivot. When customer demand or the market landscape shifts, brands have to be flexible to survive. Here are three brands that pivoted in 2019 and are succeeding. What can you learn and apply to your business? Pivot #1: Ferrari Earlier this year, Ferrari was named the world’s strongest brand. The Global 500 – the annual report on the world’s strongest brands – announced that the prancing horse company scored 94.8 out of…
Cleveland-based brand & marketing strategy firm is selected to conduct brand research for CIA, the region’s premier art & design college. CLEVELAND, OH – December 3, 2019 – Viva La Brand, the brand & marketing strategy and ad agency search firm was selected to conduct a brand audit study for CIA, the premier art & design college in Cleveland, OH. “We’re honored to be working with CIA – an academic and art and design…
