Know zappos.com? Regardless of what business you’re in, you should. When it comes to serving their customers, they’re the best. Working with large and small businesses across a myriad of industries, we see customers with strong loyalties and those who will move their business for $1. Strong loyalties are often the result of a heartfelt connection. It’s a lot harder to leave a relationship when you feel it in your heart vs. your wallet. So,…
Yolanda Kondonassis, internationally acclaimed harpist and author, retains brand strategy firm to promote book. Cleveland, OHIO, May 25, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to launch Our House Is Round: A Kid’s Book About Why Protecting the Earth Matters (www.ourhouseisroundonline.com). Written by Yolanda Kondonassis, Grammy-nominated harp soloist and the most recorded harpist in the world (www.YolandaHarp.com), Our House Is Round explains…
Ever sit down and try to write a tag line? If you have, then you’ll know it’s a waste of time. Great tag lines are organic. They appear when you’re in the thick of the consumer experience. When you’re listening to people talk about what they get or how they feel or what their interaction with your brand means to them. That’s when you discover the magical words that tie the brand to the brain….
Successful supplier of security products wants to grow even faster Cleveland, OH, April 30, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead MFS Supply’s marketing strategy development efforts. MFS Supply (www.mfssupply.com) manufacturers and distributes over 300 security supplies for contractors and realtors. Since its inception in 2006, the company has exceeded its aggressive sales goals. “As our business grows, so does our need for…
Complacency in marketing leads to brand destruction. People, we – us – you, like to experience new things to ponder, share, and criticize. It keeps life exciting. Apple is a pro. Check out their latest home page. A recent blog from marketing guru, Seth Godin, talks about a mathematical concept, The Levy Flight, that addresses this key consumer insight: The Levy flight Clay Shirky taught me this very cool mathematical concept that shows up…
Aggressive adoption of LogicJunction’s intelligent avatars by businesses creates need for enhanced brand and marketing strategies Cleveland, March 18, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to lead LogicJunction’s brand and strategy development efforts. LogicJunction (www.logicjunction.com) is an interactive software company that creates intelligent avatars to help health care organizations, insurance companies, museums and other groups deliver engaging ways to sell and educate. …
Leading USA manufacturer of protective apparel picks Cleveland-based brand strategy consultant CLEVELAND – February 24, 2010 – National Safety Apparel (NSA) (www.nsamfg.com) has selected Viva La Brand (www.vivalabrand.com), to develop a brand strategy and integrated marketing plan to boost awareness and sales. Protecting industrial workers for 75 years, NSA is known for being the first to market with the latest innovations in safety apparel. Coupled with the service delivered by the company’s experienced sales team,…
Companies all over the country are spending money updating their websites. Unfortunately, they’re putting the proverbial cart before the horse. Everything you do on your website needs to affect three outcomes: increase revenue, reduce cost, and improve customer loyalty. Making your site more attractive won’t accomplish any of these results. Revamping the messaging will. At Viva La Brand, we’ve developed an efficient process to gather customer insights about our clients’ products and services. We couple…
First direct to consumer business for America’s leading manufacturer of dessert mints for the hospitality industry: PartySweets.com. CLEVELAND – December 2, 2009 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, announces the launch of PartySweets.com, the online store for affordable, personalized favors and themed wrappers with delicious candies inside. Hospitality Mints (www.hospitalitymints.com), the parent company of PartySweets.com, engaged Viva La Brand in 2008 to evaluate the business opportunity,…
As featured in the November 9, 2009 issue of Crain’s Cleveland Business. By Laura Sheridan Does my company need a LinkedIn profile? Should I create a fan club on Facebook? Do I need a blog? What should I do on Twitter? Where do I start? These are the questions most often asked by small business owners about social media marketing. Why is social media the hottest topic in marketing since the color TV? Consider the…
