Frequency is critical to building a brand. Paris Hilton is a pro. In a comprehensive study of entertainment photos taken by Getty Images over a twelve month period, Paris Hilton attended 95 events which is more than Tom Cruise, Angelina Jolie and George Clooney combined. Her constant visibility keeps her top of mind. The result? Lucrative endorsements. What are you doing to keep your brand top of mind?
Minding their stores together By AMY ANN STOESSEL 4:30 am, November 8, 2010 A group of Lake County shop owners who founded their own brand, RediGo, touts benefits of operating through partnership John Mazhar, the owner of a new RediGo store in Perry, said there was no question as to the benefits of signing on with RediGo, the concept of which was formed and branded in 2007 by a group of store owners in Lake…
Cleveland, OHIO, November 3, 2010 – Viva La Brand (www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, announced it was selected by Post-Up Stand (www.postupstand.com) to lead the company’s brand strategy development efforts. Post-Up Stand is the trade show display company that produces custom-printed displays as fast as other companies deliver stock items. Named to Inc. 5000’s 2010 list of fastest growing companies in the U.S., Post-Up Stand has produced more…
Last week, Gap, one of the world’s largest fashion retailers, introduced a new logo. Within a short week, the jean machine pulled the new logo (bottom logo) and replaced it with its traditional, iconic blue box (top logo). What went wrong? Not everything. Gap attracted the attention of some of the big names in news from the New York Times to Ad Age to influential marketing blogs. Free PR isn’t a bad thing. However, had…
As featured in the October 11, 2010 issue of Crain’s Cleveland Business SMALL BUSINESS ADVISER: LAURA SHERIDAN Before you invest more in marketing, take another look at your business strategy. We’ve worked with many clients who want to grow their businesses. Often they’ve underinvested in marketing and then decide that to meet their goals, they need to spend more. However, marketing the wrong messages or using the wrong media tools wastes valuable time and money….
How to develop a marketing campaign that reaches your target audience By Mark Scott Smart Business Cleveland | October 2010 Marketing budgets are an easy first place to go when you need to cut expenses at your business. “I’m a big believer in scrutinizing what you’re spending,” says Laura Sheridan, founder and president of Viva La Brand LLC. “If you’re not either getting great results or learning from it, it shouldn’t be part of your…
Marketing strategy firm amasses impressive client list in just three years. CLEVELAND – September 14, 2010 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its third anniversary. Large and small, global and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing…
Focus your marketing on the action you want your customer to take and you’ll enjoy increased response rates and a greater return on your marketing investment. What’s the real purpose of your marketing? To put it simply: action. Regardless of the type of marketing you’re doing, the goal is to get prospects to do something that gets them closer to your brand. Why is a call-to-action important? For two reasons: 1) It’s your opportunity to…
Bright Spots: Aug. 9, 2010 By SCOTT SUTTELL 4:30 am, August 9, 2010 It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Viva La Brand, which bills itself as a brand consultancy “for passionate business leaders,” said it was chosen to lead ToolingU.com’s brand strategy development efforts. ToolingU.com offers online training for manufacturing companies and educational institutions. “We selected…
Cleveland, OHIO, July 26, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead TOOLINGU.com’s brand strategy development efforts. TOOLINGU.com (www.toolingu.com) is the leader in online training for manufacturing companies and educational institutions. Since its inception in 2000, the company has experienced tremendous year over year growth. “We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a…
