Viva La Brand Celebrates 3rd Anniversary

Marketing strategy firm amasses impressive client list in just three years. CLEVELAND – September 14, 2010 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, is celebrating its third anniversary. Large and small, global and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to provide expert brand and marketing…

Viva’s Blog: What’s your call-to-action?

Focus your marketing on the action you want your customer to take and you’ll enjoy increased response rates and a greater return on your marketing investment. What’s the real purpose of your marketing? To put it simply: action. Regardless of the type of marketing you’re doing, the goal is to get prospects to do something that gets them closer to your brand. Why is a call-to-action important? For two reasons: 1) It’s your opportunity to…

Crain’s Cleveland Business features Viva La Brand as “Bright Spot”

Bright Spots: Aug. 9, 2010 By SCOTT SUTTELL 4:30 am, August 9, 2010 It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community. Viva La Brand, which bills itself as a brand consultancy “for passionate business leaders,” said it was chosen to lead ToolingU.com’s brand strategy development efforts. ToolingU.com offers online training for manufacturing companies and educational institutions. “We selected…

Leading online manufacturing training company TOOLINGU.com selects Viva La Brand as brand strategy firm

Cleveland, OHIO, July 26, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead TOOLINGU.com’s brand strategy development efforts. TOOLINGU.com (www.toolingu.com) is the leader in online training for manufacturing companies and educational institutions. Since its inception in 2000, the company has experienced tremendous year over year growth. “We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a…

Viva’s Blog: Learn From the Best

Know zappos.com?  Regardless of what business you’re in, you should.  When it comes to serving their customers, they’re the best. Working with large and small businesses across a myriad of industries, we see customers with strong loyalties and those who will move their business for $1.  Strong loyalties are often the result of a heartfelt connection.  It’s a lot harder to leave a relationship when you feel it in your heart vs. your wallet. So,…

Viva La Brand is Selected to Launch Earth-Friendly Children’s Book

Yolanda Kondonassis, internationally acclaimed harpist and author, retains brand strategy firm to promote book. Cleveland, OHIO, May 25, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to launch Our House Is Round:  A Kid’s Book About Why Protecting the Earth Matters (www.ourhouseisroundonline.com). Written by Yolanda Kondonassis, Grammy-nominated harp soloist and the most recorded harpist in the world (www.YolandaHarp.com), Our House Is Round explains…

Viva’s Blog: let your tag line write itself

Ever sit down and try to write a tag line? If you have, then you’ll know it’s a waste of time. Great tag lines are organic. They appear when you’re in the thick of the consumer experience. When you’re listening to people talk about what they get or how they feel or what their interaction with your brand means to them. That’s when you discover the magical words that tie the brand to the brain….

MFS Supply Selects Viva La Brand to Lead Brand & Marketing Efforts

Successful supplier of security products wants to grow even faster Cleveland, OH, April 30, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead MFS Supply’s marketing strategy development efforts. MFS Supply (www.mfssupply.com) manufacturers and distributes over 300 security supplies for contractors and realtors. Since its inception in 2006, the company has exceeded its aggressive sales goals. “As our business grows, so does our need for…

Viva’s Blog: even loyal customers move on

Complacency in marketing leads to brand destruction.  People, we – us – you, like to experience new things to ponder, share, and criticize.  It keeps life exciting.  Apple is a pro.  Check out their latest home page.   A recent blog from marketing guru, Seth Godin, talks about a mathematical concept, The Levy Flight, that addresses this key consumer insight: The Levy flight Clay Shirky taught me this very cool mathematical concept that shows up…

LogicJunction Awards Brand & Marketing Strategy Duties to Viva La Brand

Aggressive adoption of LogicJunction’s intelligent avatars by businesses creates need for enhanced brand and marketing strategies Cleveland, March 18, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to lead LogicJunction’s brand and strategy development efforts.  LogicJunction (www.logicjunction.com) is an interactive software company that creates intelligent avatars to help health care organizations, insurance companies, museums and other groups deliver engaging ways to sell and educate. …

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