I can’t do it. I can’t sit through another PowerPoint presentation where the speaker attempts to share 4 hours of information on 30 slides in 20 minutes. And that’s after he starts by apologizing for the hard to read slides. Can you relate? Stop the insanity. Follow these tips and leave your audience wanting to continue the dialog rather than having them leave shaking their head wondering what you were rambling about. Tip #1: Tell…
Forget Madonna, Eli and Tom. Forget the ads. The big winner of the night was the avocado. That’s right, the avocado. Did you know that Americans were on pace to eat 71.4 million pounds of avocados on Super Bowl Sunday? How did I know that? It was cited this week in the Wall Street Journal, on ABC’s Good Morning America, on FOX News, on local CBS stations, and on plenty more media outlets. Avocados received…
How did we compile the list? We used research and experience. We reviewed industry studies as well as primary research conducted for our clients. Our experience includes working with dozens of companies and seeing, first hand, what’s working for them and what’s not. Trend #1: Your customers are your new sales force Social media and the web make it easy to learn what your customers think of you. Take TripAdvisor, the world’s largest travel site….
CLEVELAND, OH: December 15, 2011 – Viva La Brand (www.vivalabrand.com), the brand strategy firm devoted to catapulting its clients’ sales and profitability, is thrilled to announce that its client, Lullaby Earth’s lightweight and healthy crib mattresses are hitting retailers and ecommerce sites this month. When engineers at Naturepedic found a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses, Lullaby Earth was born. After conducting consumer research and a market analysis,…
Volvo stands for safety. Zappos is known for customer service. Staples is easy. Wal-Mart is savings. Victoria Secret is sexy. What’s the one word that your brand stands for? Find your word. Creating a strong brand is about focusing on what you have to offer that differentiates your brand in a meaningful and compelling way. Pick the right word, and then design your marketing and messaging around it. Find your word. Less is more. Defining…
No more “Who’s Herman Cain?” Herman Cain, Republican Presidential Candidate, became a household name nearly overnight. How? He devised a name for a tax plan that is easy to remember and means something. It’s crisp and a child could understand it. How did Herman Cain come up with the name: 9-9-9 plan? He listened. He observed. He understood that Americans are fed up with politicians’ complicated messages. He limited the message to one thought, found…
Viva La Brand, a Cleveland, Ohio-based marketing strategy and ad agency search firm, announces the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Companies across the country are turning to Viva La Brand to provide expert brand and marketing resources for important strategic projects.
As featured in the September 12, 2011 issue of Crain’s Cleveland Business Developing a brand-new brand may not be necessary Companies are innovating more than ever. However, introducing a new product doesn’t necessarily mean you need to create a new name, new logo, new web site, and new brochures. In many instances, it’s better for the company and its customers if an existing product name is used versus generating an entirely new one. In some…
Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…
Hyatt Place asked. They asked people what they wanted in a hotel. It’s obvious because their hotel works. It works because a bunch of suits inside their huge organization didn’t base this hotel brand on their own ideas. Instead, they focused outward – on their customers. Just ask Ever try and find the electrical outlets in a hotel room to plug in a charger? We’ve all done it. Crawled around the floor to find an…
