Viva’s Blog: Bold Moves: Learn from Victoria’s Secret

Victoria’s Secret ditched its supermodels for role models. Angels are out, trailblazers are in. The lingerie brand had been criticized for a lack of inclusivity and its slow response to consumer attitudes. Bold moves were required to change their trajectory. There’s a lot to learn from the lingerie retailer’s makeover. Lesson #1: New marketing talent may be required.Victoria’s Secret hired a new CEO in November along with three other new executives to help turn the…

23

Jun 2021

By Laura SheridanBlog

Viva’s Blog: [Marketing Trends] New Ad-Less Platforms

Consumers are more skeptical of paid advertising than ever before. According to a study commissioned by the American Association of Advertising Agencies, 94% of consumers don’t trust ads. Ouch. New ad-less platforms have emerged that let consumers directly control the content they absorb and let creators connect directly with their audiences. And, they’re incredibly popular right now. These platforms are all about sharing knowledge, educating others and learning together. They present a huge opportunity for…

21

Apr 2021

By Laura SheridanBlog

Viva’s Blog: Learn from these Super Bowl ad fumbles

Tom Brady wins again. The Weeknd flies solo. And, advertisers blow a lot of cash. There’s a lot to learn from this year’s Super Bowl. JEEP So much went wrong with Jeep’s two-minute ballad to the world. It started with attempting to tout a message of unity via the use of Christian imagery and the sentiment of peace in the wake of the January 6th Capitol raid. Viewers didn’t buy it. Then, yesterday, it was…

12

Feb 2021

By Laura SheridanBlog

Laura Sheridan, guest on Creative Haven podcast

Laura Sheridan, President & Founder of Viva La Brand, is the guest on this week’s Creative Haven podcasat.

05

Feb 2021

By Laura SheridanPress

Viva’s Blog: Super Bowl Ad Cheat Sheet

We’re back at it. Providing you with a preview of this year’s Super Bowl ads that are likely to generate the most buzz, and arming you with fun insider knowledge on how the sausage was made. THE PREVIEW: It was a challenging year for advertisers to decide how to play due to COVID-19. Unlike sales of commercials for past Super Bowls, this year’s ad inventory didn’t sell out until January 27th. Celebs including Mindy Kaling, Jimmy…

02

Feb 2021

By Laura SheridanBlog

Viva’s Blog: 6 Year-end Marketing Tips

Tip #1: Engage your marketing talent.Employers are struggling to keep their employees engaged. According to a Gallup poll, in 2020, the overall percentage of engaged workers in the US is 36%. That means 64% of workers aren’t feeling it. The takeawayThink differently. Provide your associates with opportunities to jumpstart their creative juices. How about offering employees a grocery budget for a rotating team member cooking demonstration? Have you tried playing board games virtually or staging…

15

Dec 2020

By Laura SheridanBlog

Published in Crain’s by Laura Sheridan, President of Viva La Brand: Consumers have changed how they shop, work and live; marketing must change, too.

COVID-19 has changed consumer behavior. At-home working, at-home entertainment and at-home dining have necessitated a change in shopping and buying that many analysts predict will remain for the long term. Maintaining the same marketing strategies that worked prior to the pandemic likely won’t yield the same results going forward. If you’re committed to building long-term relationships with your customers, then you must pause and ask: What can we do to ensure our brand stays relevant…

15

Nov 2020

By Laura SheridanPress

Viva’s Blog: Your customer has changed. Have you?

We’re all shifting our sights from surviving the coronavirus pandemic to charting new courses through it. Data shows that 84% of people plan to maintain the routines they adopted during COVID even after the crisis. Smart business people understand that the consumer insights they depended on when making marketing decisions pre-COVID may no longer hold true. Research on customer behavior is essential. Consider that according to research conducted by Goodques, 74% of people say that…

08

Oct 2020

By Laura SheridanBlog

Viva La Brand Celebrates 13th Anniversary

Companies and organizations from Seattle to Connecticut have retained Viva La Brand for rebranding and to optimize their marketing. CLEVELAND, OH – September 29, 2020 – Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 14th year helping clients use marketing to help achieve their business goals. “Clients from around the country are engaging Viva La Brand because of our approach, which they associate with midwestern values….

29

Sep 2020

By Laura SheridanPress

Viva’s Blog: COVID 19: Marketing Trends & Fast Movers

As a company’s meet-and-greet function, marketing’s job is to support your sales goals by identifying, engaging and help converting consumers into long-term customers. This role has been upended by COVID-19. We’ve all had to rethink our strategies in an era of homebound customers, social distancing, and an unpredictable path ahead. New trends are emerging. Fast movers win. Here are a few of Viva’s favorites. TREND: Changing your messaging (even when it’s been around for a long…

31

Jul 2020

By Laura SheridanBlog