Viva’s Blog: We’re here to help.

We hope you, your families, and your employees are safe and healthy.

What and how we communicate to one another during these incredibly difficult times significantly impacts how we feel and act.

We’ve been helping clients with the important messages they’re sharing with employees and customers. If you need help or just an objective third party to review materials, please send me an email at laura@vivalabrand.com.

In the meantime, here are tips to ensure your messaging is just right.

Tip 1: Be succinct. Determine the goal of the communication and then develop messaging accordingly. Extra words dilute the message and may hinder understanding.

Tip 2: Tone matters. This is not the time for slapstick humor. People are scared. Compassion rules.

Tip 3: Communicate with employees first. Share external communications with employees before you send them to customers, suppliers, etc.

Tip 4: Sleep on it. Information is constantly changing. If you’re not sure about what to say, wait before sending out a communication. It’s difficult to change a message that has been sent. 

Be well.

Laura Sheridan
Laura@vivalabrand.com