Viva’s Blog: Your Super Bowl Ad Cheat Sheet
Super Bowl LIV is rapidly approaching. Advertisers are hustling to finalize their multi-million dollar commercials before February 2nd’s matchup in Miami. There’s a lot to look forward to off the field. Facebook makes its first foray into the media frenzy with an ad starring Sylvester Stallone and Chris Rock, the Bloomberg and Trump campaigns are dropping $10M per spot, and Anheuser-Busch is the largest spender with four 60-second commercials. It’s a lot to track. Viva’s blog is here to help:
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Super Bowl Ad Fun Facts to Share
| Brand | Product | Fun Facts to Share |
|---|---|---|
| Frito-Lay | Cheetos | The Answer: Cheetle! The Question: What do you call that cheesy residue left on your fingers after noshing on Cheetos? The brand named it during this year’s Super Bowl ad featuring rapper MC Hammer. He introduces the brand’s latest creation, Cheetos Popcorn, to his classic hit song, “U Can’t Touch This”. Can’t touch the piano with Cheetle on your fingers. |
| Sylvester Stallone leaked footage in an Instagram post showing him recreating his famous scene in “Rocky” where he runs up the steps of the Philadelphia Museum of Modern Art. | ||
| Kraft Heinz | Heinz | Details are still under wraps, but Kraft Heinz’s spot was directed by Roman Coppola, the son of Francis Ford Coppola. Watch out for the debut of the brand’s newest condiment, HoneyRacha. And, they are debuting a new 4 ads in 1 style to compel viewers to rewind the spot and watch it again and again. |
| Kraft Heinz | Planters | Planters just announced it killed off Mr. Peanut, the brand’s mascot since 1916. The snack company revealed that Mr. Peanut, who sported a signature top hat and monocle, died following a horrible car accident with his friends, actors Wesley Snipes and Matt Walsh. NOTE: As of January 28, Planters paused its Super Bowl campaign around Mr. Peanut’s death following the deaths of Kobe Bryant, his daughter, and seven others in a helicopter crash. |
| Kellogg’s | Pringles | Did you know that there are 318,000 unique “flavor stacks” that can be created out of Pringles chips? This year’s Super Bowl ad will feature Adult Swim’s ‘Rick and Morty’-inspired ‘Pickle Rick’ chip for the game. Look for the pickle chips in your local grocery store. |
| Squarespace | Squarespace | The privately-held website builder is shedding light on Small Town, USA and small businesses everywhere with their Super Bowl ad. Winona Ryder returns to her hometown and namesake of Winona, Minnesota to shoot the spot. Locals have seen the star around town but details about the ad are still under wraps. |
| Burger King | Burger King | Burger King updated its signs in host-city Miami to read “Flame grilling since 19LIV” instead of “Flame grilling since 1954”. This “non-ad” saved the Miami-based fast food joint $5.6M. |
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