Viva’s Blog: Top 10 marketing mistakes to avoid in 2014

#1: Spending marketing dollars without knowing your “allowable acquisition cost”.
Allowable acquisition cost is how much you can afford to spend to attract a new customer and meet your profit objectives. It starts with calculating the average customer’s lifetime value.

#2: Listening to your friends.
Many of our clients have come to us after spending a lot of money with the wrong advertising agency. Yes, as Nielsen reports, 92% of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision. But it’s one thing to rely on a friend’s recommendation when it comes to picking a movie or restaurant. It’s entirely different when you’re looking for an expert to help with your business.

#3: Spending all your time and money designing a website.
“If you build it, they will come” does not apply to websites! Spend more time devising a plan to generate traffic to your site and keep qualified leads there, and less time on the design.

#4: Revising your website without a plan.
What’s the objective of your website? Sell product? Educate customers? Generate leads? Clearly articulate your goal and how you’re going to measure it before you make changes.

#5: Taking your existing customers for granted.
You’ve seen the data. It’s six to seven times more costly to acquire a new customer than to retain an existing one. Are you delighting your customers?

#6: Using the wrong metrics.
Experienced marketers make mistakes, too. If you’ve ever successfully advertised on TV, you know that a key metric is viewership. However, applying that same measurement to your social media efforts can be deadly. The number of fans and followers are often not the optimal yardstick to measure the effectiveness of your social media efforts.

#7: Making your messaging all about you.
Just like we don’t like to hang with people who only talk about themselves, customers will find another option rather then buy from a company with a website that is all about their accomplishments.

#8: Believing you know what is important to your customers.
Objectively listening to and observing your customers is fundamental to your marketing success. It’s not about what you think they want or value. It’s about their perceptions, desires and needs.

#9: Marketing to everyone.
Mass marketing is dead. Try and speak to everyone and you’ll reach no one. Today, consumers have too many choices and too little time. Niche marketing is the most effective way to reach your target. Explicitly define your target market and then develop messaging that’s relevant and meaningful to them.

#10: Ignoring the benefits of public relations.
PR may be the most cost effective use of your marketing dollars. Having a third party toot your horn is a lot more credible then ads paid for by you.

Read more Viva’s Blogs at www.VivaLaBrand.com

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

329 Comments

  1. Pingback: Cheap Ralph Lauren
  2. Pingback: farmville 2 hack
  3. Pingback: castle clash hack
  4. Pingback: weeworld hack
  5. Pingback: farmville 2 cheats
  6. Pingback: yacon syrup
  7. Pingback: woozworld cheats
  8. Pingback: Kansas City Ford
  9. Pingback: weeworld free vip
  10. Pingback: cheats for hay day
  11. Pingback: megapolis cheats
  12. Pingback: http://google.com
  13. Pingback: free scrabble game
  14. Pingback: fake cheap oakleys
  15. Pingback: Ron Novin Quirk VW
  16. Pingback: Quirk VW
  17. Pingback: D5Ok4QFsW84
  18. Pingback: Cerame Kia
  19. Pingback: Cerame Kia MO
  20. Pingback: Doodle God Cheats
  21. Pingback: Hello Hero Hack
  22. Pingback: Heroes War Hack
  23. Pingback: Danger Dash Hack
  24. Pingback: get clean now
  25. Pingback: bit.ly
  26. Pingback: Cerame Kia
  27. Pingback: alcoholism causes
  28. Pingback: nanoo
  29. Pingback: used lamborghini
  30. Pingback: rehab facility
  31. Pingback: camaro ss427
  32. Pingback: alcoholism causes
  33. Pingback: wedding diamond
  34. Pingback: click here
  35. Pingback: columbus burgers
  36. Pingback: rehab centers
  37. Pingback: alcoholics
  38. Pingback: diamond canadian
  39. Pingback: 3 diamond earrings
  40. Pingback: lying theif​
  41. Pingback: Fans4web scams
  42. Pingback: Jgl.info
  43. Pingback: copysniper
  44. Pingback: Continuing
  45. Pingback: seo outsourcing
  46. Pingback: visite site
  47. Pingback: Frank Dellaglio
  48. Pingback: internet money
  49. Pingback: click for info
  50. Pingback: prev
  51. Pingback: More hints
  52. Pingback: not fake
  53. Pingback: 18650 Battery
  54. Pingback: air purifier argos
  55. Pingback: prop money amazon
  56. Pingback: data togel
  57. Pingback: voc filter meaning
  58. Pingback: 1 gram of moonrock
  59. Pingback: dewafortune slot
  60. Pingback: dispensary near me
  61. Pingback: oem air purifier
  62. Pingback: watchseries1
  63. Pingback: result lotto
  64. Pingback: herniated disc in neck exercises
  65. Pingback: afyon weather
  66. Pingback: 7meter pro
  67. Pingback: light novel list
  68. Pingback: ex280 dumps
  69. Pingback: wm casino
  70. Pingback: online casino goa
  71. Pingback: maxbet nigeria
  72. Pingback: apk judi bola
  73. Pingback: daftar qq online
  74. Pingback: desert eagle 1911
  75. Pingback: slots online uk
  76. Pingback: link sbobet88
  77. Pingback: coffin shapes
  78. Pingback: indoxxi 2021
  79. Pingback: paito hk siang
  80. Pingback: e gazette
  81. Pingback: london tech week
  82. Pingback: slots online free
  83. Pingback: y scouts
  84. Pingback: m88 login
  85. Pingback: mpo100
  86. Pingback: rush dresses 2022
  87. Pingback: slot machine
  88. Pingback: slot terpercaya
  89. Pingback: slots online
  90. Pingback: greenwave china
  91. Pingback: slots online free
  92. Pingback: 캣알바
  93. Pingback: rfid key fob
  94. Pingback: amzmodapk
  95. Pingback: fachai slot demo
  96. Pingback: slot138
  97. Pingback: toto food
  98. Pingback: toto slot 777
  99. Pingback: live football tv

Comments are closed.

Sign-up to receive Viva’s Blog Click Here