Viva’s Blog: Learn from Paris Hilton
Frequency is critical to building a brand. Paris Hilton is a pro. In a comprehensive study of entertainment photos taken by Getty Images over a twelve month period, Paris Hilton attended 95 events which is more than Tom Cruise, Angelina Jolie and George Clooney combined. Her constant visibility keeps her top of mind. The result? Lucrative endorsements.
What are you doing to keep your brand top of mind?
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