Viva’s Blog: Best blogs for your business

Over the past nine years, Viva’s Blog has delivered the latest in marketing trends & analysis. 70 blogs later, many of the challenges discussed are still relevant for business leaders. Here are the most popular reads. Which can help your business?   How’s your elevator pitch? July 2015You bump into a business associate you haven’t seen in years and she asks you what you’re up to. You open your mouth, pause, try to organize your thoughts, and start rambling. Are you letting price decide? April 2014 It’s easier to sell on price, but resist the urge. When price decides, then margins erode, profits shrink and consumers think of you as a commodity.  Death by PowerPoint March 2012 I can’t do it. I can’t sit through another PowerPoint presentation where the speaker attempts to share 4 hours of information on 30 slides in 20 minutes. And that’s after he starts by apologizing for the hard to read slides. Can you relate? Customers crave simplicity: Do you deliver? August 2017 Consumers today have more choices than ever and are bombarded by sophisticated solutions to their problems. However, no matter how advanced technology becomes, customers prefer simple solutions. Are you data-rich but insights poor? October 2017 Great data is crucial to understanding your customer. However, data alone won’t result in a win for your brand.