Viva La Brand Rebrands the Advance Group

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to develop a brand strategy and identify the optimal digital partner for the Advance Group, the largest independent provider of funding and back-office services for staffing firms in the US.

Viva La Brand uncovered key customer insights identified through primary research that are shaping the Advance Group’s marketing and lead generation efforts. Viva’s disciplined process to differentiate its clients in meaningful ways is already positively impacting the financial service specialist’s daily operations.
The Advance Group provides funding , back-office services, and strategic support more than 300 staffing firms across the country. While their clients view the business-accelerator as much more than a funding source, there’s an opportunity to spread the word among the 10,000+ staffing firms that have yet to work with Advance.

“We chose Viva La Brand to get an unbiased, crystal clear picture of how our clients think of us and what makes us different and better,” explained Adam Stern, Advance Group President. “We like working with one firm that can conduct research, develop marketing recommendations and messaging and importantly, help us forge a relationship with a creative business partner to implement the plans,” continued Mr. Stern.”

“It’s an honor to work with the Advance Group, they’re a team of entrepreneurs truly dedicated to helping entrepreneurial staffing firms grow. They’re unlike any other financial services firm since they don’t view themselves as a credit source but rather as entrepreneurs working for entrepreneurs,” said Laura Sheridan, Viva La Brand President. “It’s unusual to work with a company that’s so laser-focused on their clients’ growth and profitability,” continued Ms. Sheridan.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including the Advance Group, Tooling U, CardPak, Naturepedic, Labelmatch, and Nottingham Spirk.

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

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