Viva La Brand is Selected by National Safety Apparel to Lead Branding Efforts

Leading USA manufacturer of protective apparel picks Cleveland-based brand strategy consultant

CLEVELAND – February 24, 2010 – National Safety Apparel (NSA) (www.nsamfg.com) has selected Viva La Brand (www.vivalabrand.com), to develop a brand strategy and integrated marketing plan to boost awareness and sales.  Protecting industrial workers for 75 years, NSA is known for being the first to market with the latest innovations in safety apparel.   Coupled with the service delivered by the company’s experienced sales team, NSA provides an experience unmatched by competitors.

“Viva La Brand’s experience and passion for our business sets it apart from other marketing firms.  Together we’re refining what our brand’s about and developing a marketing strategy to cost-effectively engage our clients,” said Chuck Grossman, NSA’s CEO.

 

“NSA is a prize client.  They’ve been manufacturing safety apparel in the US since 1935, and are experts when it comes to understanding what’s really important to industrial workers.  They have a wonderful story to tell about how they can deliver customized solutions for their customers,” said Laura Sheridan, president of Viva La Brand.

 

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners.  Viva La Brand is proud to work with smart, innovativeand successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, LogicJunction,  Dots, and now National Safety Apparel.  For more information, please visit us at www.vivalabrand.com.

 

About National Safety Apparel

Headquartered in Cleveland, OH, National Safety Apparel (NSA) is a leading USA manufacturer of protective apparel for the industrial safety worker.  Using the latest fabrics and technologies, NSA regularly introduces new products to enhance the safety apparel experience for workers.  For over 75 years, (number) workers across the country have relied on NSA’s safety apparel, including the company’s latest new product, Arc resistant rainwear.  For more information, please visit www.nsamfg.com.

 

For more information, please contact:

Laura Sheridan

President

Viva La Brand

laura@vivalabrand.com

(216) 548-6780

24
Feb 2010
By Laura SheridanPress
Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

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