Viva La Brand Helps Hospitality Mints Launch its First Direct to Consumer Business: PARTYSWEETS.COM
First direct to consumer business for America’s leading manufacturer of dessert mints for the hospitality industry: PartySweets.com.
CLEVELAND – December 2, 2009 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, announces the launch of PartySweets.com, the online store for affordable, personalized favors and themed wrappers with delicious candies inside. Hospitality Mints (www.hospitalitymints.com), the parent company of PartySweets.com, engaged Viva La Brand in 2008 to evaluate the business opportunity, develop brand and marketing strategies, and assist with the implementation of the marketing plans.
“The qualitative research we conducted during the business opportunity analysis phase of the project was really exciting. It quickly became evident that party planners were searching for affordable, personalized wrapped candy that actually tastes great. Being able to buy personalized or themed wrapped candy favors online is especially desirable these days – particularly given the heightened health hazards associated with eating unwrapped candies.” explained Laura Sheridan, Viva La Brand president. “Bringing the concept to life online, while capturing the strength and heritage of its parent company, has been a fun challenge.”
“With Viva La Brand, we’ve developed a robust, easy-to-navigate website and an aggressive, yet cost-effective marketing roll out plan that will ensure our new business’ success. Laura Sheridan, Viva La Brand president, has devoted tremendous energy as she’s used her 20+ years of experience building and maintaining some of the biggest and most impressive brands to help us create a high value brand.” explained Allen Peterson, Hospitality Mints president.
About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, Toyota Financial Services, and Dots. For more information, please visit www.vivalabrand.com.
About Hospitality Mints
In business since 1978, Hospitality Mints manufacturers over six million mints and candies a day in its manufacturing facility in Boone, NC. The company serves more than 10,000 customers across food service, retail and ad specialty channels, reaching restaurants, hotels, resorts, businesses, events, and grocery and party store outlets. Hospitality Mints launched PartySweets.com to provide affordable, high quality personalized and themed candy for party planners across the country. Join the party! Visit www.PartySweets.com.
