Viva La Brand Client, Naturepedic, Launches New Brand: Lullaby Earth

CLEVELAND, OH: December 15, 2011 – Viva La Brand (www.vivalabrand.com), the brand strategy firm devoted to catapulting its clients’ sales and profitability, is thrilled to announce that its client, Lullaby Earth’s lightweight and healthy crib mattresses are hitting retailers and ecommerce sites this month.

When engineers at Naturepedic found a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses, Lullaby Earth was born. After conducting consumer research and a market analysis, Viva La Brand came up with the Lullaby Earth name and identified an advertising agency with the skills needed to create the brand identity, packaging, web site, and sales collateral materials.

“Once we realized we had an incredible product that new mothers have been searching for, we had to move fast. Viva La Brand helped us quickly conduct online surveys and store audits, to ensure our packaging and marketing materials featured what’s most important to expectant moms,” explained Jason Cik, Naturepedic chief engineer. “Viva La Brand also helped us find an agency to create a logo, and all the brand identity elements we needed to launch Lullaby Earth,” continued Cik.

“I’m thrilled to have had the opportunity to work with the Naturepedic team to bring the Lullaby Earth brand to life. We worked fast and smart to get this truly revolutionary crib
mattress in stores,” said Laura Sheridan, president of Viva La Brand.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the
optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including ToolingU, CardPak, Naturepedic, Moskey Dental Lab, and RV America. For more information, please visit www.vivalabrand.com.

About Lullaby Earth
Headquartered in Cleveland, OH, Naturepedic is the only company to specialize exclusively in the design and manufacture of safe, organic crib mattresses. Barry Cik, a renowned environmental engineer, founded Naturepedic after searching for a safe crib mattress for his grandchild. Unwilling to compromise, Barry designed and manufactured the first and only organic and waterproof crib mattress. In 2011, Naturepedic’s engineers discovered a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses. Naturepedic’s newest, healthy line of sleep products, Lullaby Earth was born. It is the only manufacturer to earn the most exclusive certifications for its crib mattresses, GREENGUARD, and the Global Organic Textile Standard (GOTS). Today hundreds of thousands of babies and moms across the globe sleep more comfortably because of the company’s dedication to developing safe crib mattresses. To learn more about Naturepedic’s products, please visit www.naturepedic.com.