Viva La Brand Celebrates Its First Anniversary

Marketing firm attracts both blue chips and start-ups in first year

CLEVELAND, OH  October 28, 2008:  Viva La Brand LLC, an Ohio-based branding, advertising, and marketing firm, is celebrating its first anniversary.

Huge global corporations, middle market US companies, and even start-ups are seeing the benefit of leveraging outside, temporary marketing expertise.

Viva La Brand is focused on using marketing tools to quickly achieve growth and increased profitability for companies.  In just a year, Viva La Brand has delivered the following services for clients:  searches for advertising, online, and PR agencies; brand strategies; upgrade of brand identity programs and marketing and sales materials; and design and execution of qualitative research studies.

Marti Ochiai, Marketing Communications Director, Toyota Financial Services, commented “I am extremely pleased with our working relationship.  Laura provided valuable insights that helped the success of Toyota Financial Service’s advertising agency search process.”

Joseph Szabo, Manager Marketing Services, Forest City Residential Group explained “Laura helped us quickly gain unbiased input from influential stakeholders, and then synthesized the feedback in a succinct and useful report.  We trusted Laura to interact independently with high profile customers from whom she received valuable information that has improved our development plans.  We’d tap Viva La Brand’s expertise again with another marketing project.”

About Viva La Brand LLC
Laura Sheridan, President of Viva La Brand LLC, has a proven track record of effective branding and advertising, spanning over twenty-five years with some of the best in the business.  Laura’s experience includes selecting ad agencies and managing those relationships; using sophisticated consumer research tools; developing over one hundred TV commercials, radio spots, direct mail and online ad campaigns; managing inside and outside sales teams; and recruiting marketing executives.  For more information, visit vivalabrand.com.

Contact Information:
Laura Sheridan
President
Viva La Brand LLC
laura@vivalabrand.com
(216) 548-6780

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

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