Viva La Brand Celebrates 17th Anniversary
Companies and organizations from Seattle to Connecticut have retained Viva La Brand for rebranding and to optimize their marketing.
CLEVELAND, OH – October 23, 2024 – Viva La Brand, the Cleveland, Ohio-based marketing strategy consultancy and ad agency search firm, is starting its 18th year helping clients with brand strategy and digital marketing to help achieve their business goals.
“Clients from around the country are engaging Viva La Brand because of our approach to brand strategy and digital marketing. We are collaborative, practical yet savvy and apply our dozens of years of experience to tackle each client’s individual brand and marketing challenges,” said Laura Sheridan, President of Viva La Brand. “We are passionate about helping clients use their marketing dollars efficiently. For example, many companies spend too much money redesigning their website without starting with a deep understanding of their customer. Instead they often skip a step – consumer research, and then mistakenly spend 90% of their budget on the website and only 10% on driving customers to their website. We have disciplined processes to help rejigger how companies spend their marketing dollars to achieve the greatest results,” continued Laura.
“We apply the same disciplined approach to digital agency searches. We start by understanding our client’s goals, vision for their company and their budget. Only then can we begin our research to find the best long-term creative and analytics partner,” explained Laura.
Companies of all sizes chose Viva La Brand to apply their skills and experience to tackle important strategic projects. Viva La Brand’s clients have found that they save money, complete strategic initiatives faster, and avoid making errors when they work with the brand and marketing consultancy.
Viva La Brand works with starts-ups as well as established brands to identify the optimal approach to differentiating them and letting their uniqueness shine. Most projects start with customer research. Only after hearing directly from the end user can businesses sharpen their messaging so that prospective customers feel that “they’re talking to me.”
“At the end of the day, a new tag line or logo isn’t going to grow your business. Understanding your customer is. That’s why we start projects with research. Instead of investing in a logo, tag line or “refreshing” a web site, we’ve found tremendous success in beginning with getting to know the customer. What do they value? How do they view the brand? What wows them about what a company does? Starting with customer conversations is how you effectively market and ultimately grow a business,” explained Laura.
About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad and digital agency partners. Viva La Brand is proud to work with smart, innovative and successful companies and non-profit organizations including Duramax Marine, Mars Electric, The Gathering Place, and independent day schools around the country. For more information, please visit www.vivalabrand.com.
