Viva La Brand Adds Technology Leader to Client List

CLEVELAND – May 27, 2009 – Viva La Brand (www.vivalabrand.com), the marketing strategy firm, has added SparkBase (www.sparkbase.com) to its impressive client list of market leaders. SparkBase, the technology leader for the processing of private label gift and loyalty cards, has hired Viva La Brand to lead the development of their public relations’ and marketing efforts.
“Selecting Viva La Brand was a no-brainer. We’ve built an aggressive organization that’s obsessed with anticipating what our clients need. And, Viva La Brand approaches their business the same way. So, our work together is efficient and produces quantifiable results,” explained Douglas Hardman, president of SparkBase.
Viva La Brand is developing a national PR program for SparkBase with a heavy-up on trade outlets. “This is a gem of a PR client since SparkBase has continuous, significant news to report. Couple that with the company’s outstanding track record of exceeding their clients’ expectations, and there are endless opportunities to market the program” said Laura Sheridan, president of Viva La Brand.

About SparkBase
Since 2004, SparkBase has been the technology leader for the processing of private label gift and loyalty card programs. Headquartered in Cleveland, OH, SparkBase processes millions of transactions annually for merchants in five countries. SparkBase uniquely offers its clients the ability to private label stored-value programs on a state of the art network, without involving a middleman. SparkBase’s innovative business model and robust network have contributed to its growth of more than 150% annually. For more information, please visit www.sparkbase.com.

About Viva La Brand LLC
Viva La Brand is a marketing strategy firm that helps business leaders harness the competitive power of their brands. With deep expertise in research, strategy, PR and advertising, Viva La Brand offers a disciplined, effective approach to raising a client’s public profile while simultaneously driving new leads and business. For more information, please visit www.vivalabrand.com.

Press Contact:
Laura Sheridan
President
Viva La Brand
(216) 546-6780
laura@vivalabrand.com