Viva La Brand adds another market leader as a client: RV America Insurance

Branding firm’s growth continues as it attracts country’s largest RV insurance agency.

Cleveland, OHIO, March 9, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland marketing strategy consultancy that partners with clients to drive results, announced that it was selected by RV America Insurance (www.rvainsurance.com) to lead its marketing strategy efforts. One of the largest RV insurance agents in the country, RV America offers RV, marine, motorcycle, and other specialized insurance coverages. On-line quotes are offered on the company’s web site and licensed agents help people determine the best coverages for their particular needs.

“We picked Viva La Brand because they have a track record of quickly adding value,” explained Steve Freedman, president of RV America. “As we’ve grown, it’s become more and more clear that we need a marketing and brand strategist to help us leverage our strengths and improve the effectiveness of our marketing plans and messaging. Laura Sheridan, Viva La Brand president, has already identified an optimal SEO/SEM agency partner. Their advertising agency search process was thorough yet streamlined.”

“We’re fortunate to work with Steve Freedman and his experienced team,” said Laura Sheridan. “Steve’s the ideal client,” continued Sheridan. “He’s focused on the business’ growth opportunities and knows where his team needs help. It’s a formula for tremendous success.”

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Dots, ToolingU, Pierre’s Ice Cream, MFS Supply, American Bankers Association’s Corporation for American Banking, and now RV America Insurance. For more information, please visit www.vivalabrand.com.

About RV America Insurance
Based in southern California and founded over thirty years ago to offer RV owners specialized insurance, RV America Insurance has expanded the products it sells to include RV, motorcycle, boat, collector car, auto, home and various commercial insurance coverages. Over 50,000 people across the country feel confident about their insurance coverage because they work with RV America. For more information, please visit www.rvainsurance.com.

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan

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