Viva La Brand Adds 9 Clients in 2010

Brand strategy firm has a record breaking year.

Cleveland, OHIO, January 18, 2011 – Viva La Brand (www.vivalabrand.com), the marketing strategy consultancy that partners with clients to drive results, added nine clients, including several national category leaders, in 2010 while keeping all of its current business.

Six companies appointed Viva La Brand as their brand strategy partner in 2010. The companies, ranging from manufacturers to financial services firms to a medical laboratory, selected Viva La Brand to differentiate their brands so they are relevant to their customers. Two of the companies, MFS Supply and Post-Up Stand, were named to Inc. 5000’s list of fastest growing companies in the U.S.

“We picked Viva La Brand because they proved they’re the right partner to help us move the brand forward and put our customers at the heart of everything we do,” said Alon Weiner, vice president of Post-Up Stand (www.postupstand.com). “We offer top quality, affordable portable displays really fast, which, as we learned from Viva La Brand’s research, differentiates us from other companies. Together we have used those findings to develop messaging that is compelling and relevant to our target audience,” continued Weiner.

In addition to adding brand strategy partners, Viva La Brand also conducted ad agency searches for other companies. “2010 was a banner year for Viva La Brand. We’re so fortunate to have earned the confidence of even more major national brands,” said Laura Sheridan, president, Viva La Brand.

About Viva La Brand
Viva La Brand is the marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Dots, ToolingU, Pierre’s Ice Cream, MFS Supply, American Bankers Association’s Corporation for American Banking, and Post-Up Stand. For more information, please visit www.vivalabrand.com.