Featured in Crain’s Cleveland Business by Laura Sheridan, President of Viva La Brand: Do’s & Don’ts of Social Media Marketing
The role of social media marketing in your business plan is important. But how do you determine what to do and how to do it? Keep these things in mind: DO work backward Why is social media part of your marketing plan? Like all business planning, start at the end by defining what success looks like. What metrics do you need to achieve for social media to be an integral part of your marketing program?…