decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

16

Jan 2019

By Laura SheridanPress

orthobrain Selects Viva La Brand as its Brand & Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…

04

Jan 2018

By Laura SheridanPress

Mars Electric Selects Marketing Strategy Firm, Viva La Brand

Mars Electric engages Cleveland-based brand and marketing strategy consulting firm. CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job. “We engaged Viva La Brand to help us understand our customers’…

11

Aug 2016

By Laura SheridanPress

Viva’s Blog: The real winner of the Super Bowl

Q: What costs $166,000 per second and can either catapult results or ruin you? A: A thirty-second commercial during this year’s Super Bowl. You’d think business executives who spend that much on airtime would nail making a winner ad. It’s not that easy. What does it take to make an effective ad? Below are some tips. Rate this year’s ads and pick the real game winner. #1: Don’t say it. Show it. Wix.com, the web-site company, launched its first Super…

01

Feb 2016

By Laura SheridanBlog

Viva’s Blog: Learn from chocolate?

Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…

09

Apr 2012

By Laura SheridanBlog

Viva La Brand Client, Naturepedic, Launches New Brand: Lullaby Earth

CLEVELAND, OH: December 15, 2011 – Viva La Brand (www.vivalabrand.com), the brand strategy firm devoted to catapulting its clients’ sales and profitability, is thrilled to announce that its client, Lullaby Earth’s lightweight and healthy crib mattresses are hitting retailers and ecommerce sites this month. When engineers at Naturepedic found a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses, Lullaby Earth was born. After conducting consumer research and a market analysis,…

15

Dec 2011

By Laura SheridanPress

Viva La Brand Celebrates 4th Anniversary

Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…

06

Sep 2011

By Laura SheridanPress

messaging strategy