Nottingham Spirk Selects Viva La Brand to Lead Branding Efforts

CLEVELAND, OH – May 14, 2012 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead a brand strategy effort for the business innovation firm, Nottingham Spirk (www.nottinghamspirk.com). Nottingham Spirk has developed hundreds of patented products that have generated tens of billions in sales for industry leading businesses and fast-growth entrepreneurial firms. However, many Fortune 500 companies have never heard of this leader in business innovation….

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May 2012

By Laura SheridanPress

Viva’s Blog: Learn from chocolate?

Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…

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Apr 2012

By Laura SheridanBlog

Viva La Brand Selected to Bring On-Demand Childcare Concept to Life

Viva La Brand (www.vivalabrand.com), the brand strategy firm, has been selected by Sweet Kiddles TM Flexible Childcare Center to help launch the new, on-demand childcare alternative. Sweet Kiddles is opening in Strongsville, OH this spring. Offering flexible, drop-in childcare for parents on the go, Sweet Kiddles retained Viva La Brand to build the go-to-market strategy for the new brand. Sweet Kiddles is the brainchild of Andrea Kimmel, a Harvard Business School Graduate and mother of…

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Mar 2012

By Laura SheridanPress

Viva’s Blog: Death by PowerPoint

I can’t do it. I can’t sit through another PowerPoint presentation where the speaker attempts to share 4 hours of information on 30 slides in 20 minutes. And that’s after he starts by apologizing for the hard to read slides. Can you relate? Stop the insanity. Follow these tips and leave your audience wanting to continue the dialog rather than having them leave shaking their head wondering what you were rambling about. Tip #1: Tell…

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Mar 2012

By Laura SheridanBlog

Viva’s Blog: The Real Super Bowl Winner

Forget Madonna, Eli and Tom. Forget the ads. The big winner of the night was the avocado. That’s right, the avocado. Did you know that Americans were on pace to eat 71.4 million pounds of avocados on Super Bowl Sunday? How did I know that? It was cited this week in the Wall Street Journal, on ABC’s Good Morning America, on FOX News, on local CBS stations, and on plenty more media outlets. Avocados received…

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Feb 2012

By Laura SheridanBlog

Viva La Brand Client, Naturepedic, Launches New Brand: Lullaby Earth

CLEVELAND, OH: December 15, 2011 – Viva La Brand (www.vivalabrand.com), the brand strategy firm devoted to catapulting its clients’ sales and profitability, is thrilled to announce that its client, Lullaby Earth’s lightweight and healthy crib mattresses are hitting retailers and ecommerce sites this month. When engineers at Naturepedic found a lightweight, non-toxic, chemical, and allergen-free material that could be used for crib mattresses, Lullaby Earth was born. After conducting consumer research and a market analysis,…

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Dec 2011

By Laura SheridanPress

Viva’s Blog: What’s your word?

Volvo stands for safety. Zappos is known for customer service. Staples is easy. Wal-Mart is savings. Victoria Secret is sexy. What’s the one word that your brand stands for? Find your word. Creating a strong brand is about focusing on what you have to offer that differentiates your brand in a meaningful and compelling way. Pick the right word, and then design your marketing and messaging around it. Find your word. Less is more. Defining…

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Nov 2011

By Laura SheridanBlog

Plain Dealer reports: Viva La Brand Celebrates 4th Birthday

Viva La Brand, a Cleveland, Ohio-based marketing strategy and ad agency search firm, announces the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Companies across the country are turning to Viva La Brand to provide expert brand and marketing resources for important strategic projects.

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Oct 2011

By Laura SheridanPress

Viva La Brand Celebrates 4th Anniversary

Marketing strategy firm amasses impressive client list in just four years. CLEVELAND, OH – September 6, 2011 – Viva La Brand (www.vivalabrand.com), a Cleveland, Ohio-based marketing strategy and ad agency search firm, today announced the celebration of 4 years in business. Large and small, national and local companies across a wide range of industries are realizing the benefit of leveraging outside marketing expertise. Now more than ever, companies are turning to Viva La Brand to…

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Sep 2011

By Laura SheridanPress

Viva La Brand’s Ad Agency & Client Matchmaking Business Flourishes

CLEVELAND – July 11, 2011 – Viva La Brand (www.vivalabrand.com), the Cleveland, Ohio-based marketing strategy and ad agency search firm, has been retained to find the optimal ad agency partner for four companies in just four months. Both business-to-business and business-to-consumer companies are able to save money and improve results when their ad agency partner has the expertise they need to effectively reach future customers. As the adoption of online advertising, social media, and new…

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Jul 2011

By Laura SheridanPress