Viva’s Blog: Your customer has changed. Have you?

We’re all shifting our sights from surviving the coronavirus pandemic to charting new courses through it. Data shows that 84% of people plan to maintain the routines they adopted during COVID even after the crisis. Smart business people understand that the consumer insights they depended on when making marketing decisions pre-COVID may no longer hold true. Research on customer behavior is essential. Consider that according to research conducted by Goodques, 74% of people say that…

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Oct 2020

By Laura SheridanBlog

Viva’s Blog: Marketing in the COVID-19 World – Part 3: Re-engage

Marketing in the COVID-19 WorldPart 3: Re-engage Welcome to the third entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment, Part 1: Adjust, focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise. Part 2: Plan addressed the importance of starting the marketing planning process with new, post-COVID business goals, and then building a program to…

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May 2020

By Laura SheridanBlog

Viva’s Blog: Marketing in the COVID-19 World – Part 1: Adjust

Welcome to the first entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. This first installment focuses on the adjustments B2B and DTC marketers must make to weather the storm. Part 1: ADJUSTJust like we are adjusting to the new reality of staying home, marketers must adjust to the role their brands play in a customer’s life at home. Marketers must adapt how they lead their teams, speak to…

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Apr 2020

By Laura SheridanBlog

Viva’s Blog: 4 Marketing Lessons from Amazon Prime Day

It’s over. Just hours ago, Amazon Prime Day #5 came to a close after selling more than 175 million items, surpassing results for the past Black Friday and Cyber Monday combined. Prime Day started in 2015 to celebrate the 20th anniversary of the site’s launch in July 1995. Amazon promised a one-day sales event for the site’s Prime subscribers that would be “one of the biggest deals extravaganzas in the world,” according to then vice president of…

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Jul 2019

By Laura SheridanBlog

Braun Ink Selects Viva La Brand to Launch Braun Collection

Premier business biographers launch business leaders’ stories in several formats for corporate professional development managers, educators and students. CLEVELAND, OH – June 4, 2019: Viva La Brand, the marketing strategy firm known for effectively launching new businesses and brands, is proud to have been selected to introduce the Braun Collection. “We’re honored to have been chosen to work with the Braun Ink team to unveil the Braun Collection. Braun Ink founder & president, Rebecca Braun,…

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Jun 2019

By Laura SheridanPress

Uber files for IPO and delivers marketing lessons

Lesson #1: Use photos to connect emotionally. Before Uber shared its mission, business overview and approach in its S-1, the SEC filing signaling its intent to go public, it showcased lifestyle shots of real people using Uber’s platforms throughout their day. The photos emotionally connect the viewer with the brand. Involve the heart, and your message will have a greater impact. Lesson #2: Use data to tell your story. Those six numbers tell a huge…

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Apr 2019

By Laura SheridanBlog

Viva’s Blog: 8 Fun Facts About This Year’s Super Bowl Ads

[4 minute read] Ready for advertisers’ biggest night of the year? The Super Bowl ads that air on Sunday will go viral, make us laugh, and may even win Emmys. Last year, 111 million viewers watched “the show”. The next biggest event was the Oscars at 33 million. Be in the know on Sunday with these 8 fun facts: Fact #1: A steal at $5 million. A 30-second spot in this year’s edition of the…

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Jan 2019

By Laura SheridanBlog

decantU selects Viva La Brand as its Brand & Marketing Strategy Firm

Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…

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Jan 2019

By Laura SheridanPress

Viva’s Blog: 2019 Marketing Planning Checklist

Kicking off your 2019 marketing planning? Here are 10 key considerations: #1: Identify the “job” you’re doing for your customers. If you don’t know, conduct research. Gather the data you’ll need to develop messaging, pick media types, and create content that’s relevant and valuable to your customer. Drafting a marketing plan without understanding your customer is like buying shoes for a friend without knowing their taste, size and plan for wearing the shoes. Clay Christensen,…

06

Nov 2018

By Laura SheridanBlog

Viva La Brand Celebrates 11th Anniversary by Honoring Its Clients

Cleveland-based brand and marketing strategy powerhouse celebrates its 11th anniversary by reflecting on its growing list of purposeful clients. Viva La Brand, the Cleveland, Ohio-based marketing strategy and ad agency search firm, is starting its 12th year by reflecting on the work it has done with clients large and small across a huge variety of industries. “Kicking off our 12th year in business is a great time to salute our amazing clients who have enabled us…

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Sep 2018

By Laura SheridanPress