Viva’s Blog: Marketing in the COVID-19 World – Part 3: Re-engage
Marketing in the COVID-19 WorldPart 3: Re-engage Welcome to the third entry in Viva’s 3-part series, “Marketing in the COVID-19 World”, designed to help decision makers navigate these choppy waters. The first installment, Part 1: Adjust, focused on the adjustments marketers must make to weather the storm. We talked about ensuring your brand messages and marketing add value, not noise. Part 2: Plan addressed the importance of starting the marketing planning process with new, post-COVID business goals, and then building a program to…