Viva’s Blog: Learn from chocolate?
Happen to see the pink and green CHOC on car bumpers, airplane banners, tweets, and everywhere these past few weeks leading up to Easter? Malley’s, the Cleveland chocolate company, understands the importance of presenting their brand frequently and consistently, particularly when their target audience is in the market for their products. Successfully building a brand requires both creativity and consistency of message. It’s all about differentiating your product or service from all others in a…