Laura Sheridan, President of Viva La Brand, remembers her first meeting with her first prospect after launching Viva La Brand. It was a flop. She arrived at the meeting with a one-pager with no white space and way too many words. The one-pager was a list of every possible service Viva La Brand could offer. Fifteen years later, Laura and her amazing team, arrive at meetings empty-handed but loaded with questions to learn about the…