Your Year-end Marketing Checklist

This time of year always pulls me into reflection mode – what worked in 2025, what didn’t, and what surprised me. It’s a reminder of how grounding intentional planning can be, and how a little reflection now can help set the direction for the new year. Here’s a checklist for your 2026 marketing strategy. #1: PEOPLE. Your customers and your employees remain the heart of your marketing success. Know your customer. Understanding your customers’ wants,…

Nov 2025

By Laura SheridanBlog

Full-service v. speciality agencies: Which one reigns supreme? Laura Sheridan, President of Viva La Brand, is asked to comment

As published in thedrum.com by Lisa Lacy: Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the…

Oct 2016

By Laura SheridanPress

brand marketing