[4 minute read] Ready for advertisers’ biggest night of the year? The Super Bowl ads that air on Sunday will go viral, make us laugh, and may even win Emmys. Last year, 111 million viewers watched “the show”. The next biggest event was the Oscars at 33 million. Be in the know on Sunday with these 8 fun facts: Fact #1: A steal at $5 million. A 30-second spot in this year’s edition of the…
Cleveland-based brand strategy firm is retained by decantU, the Wine & Wellness Experience firm. Viva La Brand, the Cleveland, Ohio-based brand strategy and ad agency search firm, has been selected to help lead the brand development and marketing strategy for decantU, the host of interactive wine & wellness experiences. decantU Founder, Meredith Griffin, started her career as a sports performance coach and college wellness instructor for Maricopa Community Colleges. With a passion for wine and…
You manage your finances. You manage your business. What about your personal brand? What do Oprah, Richard Branson, Sheryl Sandburg and Ellen DeGeneres have in common? It’s not just wealth, millions of Twitter and Instagram followers, and countless endorsement deals, it’s also a mastery of personal branding. Personal branding isn’t just for the rich and famous. Everyone has a personal brand. As Tom Peters, management consulting guru and the inventor of the phrase “Personal Brand”…
The NCAA dominates the month of March with the college basketball tournament. The highly promoted event isn’t just huge for sports fans. Marketers from all industries use this cult-like attraction as an avenue to catapult their brand visibility. March Madness offers brands a center-stage platform for integrating themselves into the tournament through paid ads in online and offline media outlets, social media conversations, branded placements, and experiential events. March Madness is a business – a…
Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to help lead the brand development and marketing strategy for orthobrain, an entirely new approach for general dentists to provide orthodontics in their office. Dr. Dan German founded orthobrain after practicing orthodontics for twenty-five years. Throughout his career he eagerly shared his knowledge, insight and diagnoses, treatment plans, and appliance design, with specialists and general practitioners. He created orthobrain, a…
Consumers today have more choices than ever and are bombarded by sophisticated solutions to their problems. However, no matter how advanced technology becomes, customers prefer simple solutions. According to the newly released Global Brand Simplicity Index study: Simplicity earns a premium: 64% of consumers are willing to pay more for simpler experiences. Simplicity builds loyalty: 69% of consumers are more likely to recommend a brand because it’s simple. HAPPY BELLY GETS IT Familiar with Happy Belly,…
No one likes losing things. Especially when you’ve worked on them every day for a year and a half. That’s how Gen Z’s (the iGeneration or Post-Millennials) feel about keeping their Snapstreaks alive. A Snapstreak is when you send snaps (videos and photos which self-destruct a few seconds after a person views them) back and forth with a friend for consecutive days. The longer you go without breaking the chain of communication, the longer the streak. To…
Got $5 million? That’s what it took to buy a 30-second Super Bowl ad this year. That’s double the 2010 tab and 119 times the cost of an ad for the first Super Bowl in 1967. Careers can be defined by a Super Bowl performance, not just for players or halftime entertainers, but for actors, directors and brand managers responsible for the game’s much-anticipated commercials. Is it worth it? Marketers selling everything from water to websites attempt…
Viva’s Blog: 8 Marketing Mistakes to Avoid in 2017 ‘Tis the season for resolutions. Which of these 8 marketing mistakes do you resolve to avoid in 2017? Mistake #1: Focusing on your product. It’s not about what you’re selling but rather the job you’re doing for your customers. Clayton M. Christensen, Harvard Business School Professor extraordinaire and author of multiple business best-sellers, believes that the secret to winning the innovation game is for executives to ask:…
As published in thedrum.com by Lisa Lacy: Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the necessary caveats, of course, the ideal arrangement, broadly speaking, may lie in a healthy compromise between the two — or what I’d like to call the…
