Pierre’s Ice Cream Selects Viva La Brand As Its Brand Strategy Firm

CLEVELAND – July 13, 2009 – Pierre’s Ice Cream Company (www.pierres.com) has selected Viva La Brand (www.vivalabrand.com) as its brand strategy firm. Since 1932, Pierre’s has delighted ice cream lovers with their huge assortment of fun frozen treats. Pierre’s president Shelley Roth said “Viva La Brand proved that they are the right partner to help us move the brand forward and put our customers at the heart of everything we do. Their track record of developing effective brand strategies coupled with their deep experience developing direct response advertising makes them a great choice for us.”
“Evolving the Pierre’s brand is a lot of fun since its products help create festive celebrations anytime, anywhere. It’s unusual to work with a company with such a long history of producing innovative and delicious taste treats, with new products and flavors being launched now more than ever,” said Laura Sheridan, president of Viva La Brand.
About Pierre’s Ice Cream
Ice cream lovers were delighted when Pierre’s (www.pierres.com) opened its first ice cream shop at its bustling Cleveland, Ohio, location in 1932. The word quickly spread, and the little shop began cranking out its rich and creamy treats for restaurants, country clubs and gourmet markets. Since then, Pierre’s has created over 235 ice cream varieties. Recently, Pierre’s introduced Yovation (www.myyovation.com), the only frozen yogurt worthy of a standing ovation, and Hola Fruta! (www.holafruta.com), the party sherbet, celebrated for its all natural, pure ingredients, and festive flavors. Join us for the celebration at pierres.com.

About Viva La Brand
Viva La Brand is a marketing strategy firm that helps business leaders harness the competitive power of their brands. With deep expertise in research, strategy, PR and advertising, Viva La Brand offers a disciplined, effective approach to raising a client’s public profile while simultaneously driving new leads and business. For more information, please visit www.vivalabrand.com.
Press Contact:
Laura Sheridan
President
Viva La Brand
(216) 546-6780
laura@vivalabrand.com

13
Jul 2009
By Laura SheridanPress
Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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