MFS Supply Selects Viva La Brand to Lead Brand & Marketing Efforts

Successful supplier of security products wants to grow even faster

Cleveland, OH, April 30, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead MFS Supply’s marketing strategy development efforts.

MFS Supply (www.mfssupply.com) manufacturers and distributes over 300 security supplies for contractors and realtors. Since its inception in 2006, the company has exceeded its aggressive sales goals. “As our business grows, so does our need for a really smart, research-supported brand strategy. That’s why we’ve retained Viva La Brand. As a first step, they’ve conducted qualitative research to hear, firsthand, what’s important to our customers. They’re also conducting a digital agency search for us. We have a lot to accomplish, but feel great about our partnership with Viva La Brand. We’re excited about the contributions they’ve already made to our business,” explained Mike Hajec, MFS Supply Director of Operations & Development.

“We are so fortunate to work with MFS Supply. They are the ideal partners, smart, aggressive and passionate about their business. And, they’ve taken the time to really understand their customers and what’s important to them. The sky’s the limit with what we can do together,” said Laura Sheridan, President, Viva La Brand.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, LogicJunction, National Safety Apparel, and now MFS Supply. For more information, please visit us at www.vivalabrand.com.

About MFS Supply

Founded in 2006, MFS Supply is the convenient solution for contractors and realtors to buy everything they need to do their jobs. The Company’s web site, mfssupply.com, offers a larger variety of value-priced products for the real estate preservation industry than any other in the country. Over 2 million locks alone have already been bought from the Company. In 2010, MFS Supply added a distribution center in CA to offer west coast customers an even faster delivery option. For more information, please visit www.mfssupply.com.