Mars Electric Selects Marketing Strategy Firm, Viva La Brand

site-iconMars Electric engages Cleveland-based brand and marketing strategy consulting firm.

CLEVELAND, OH – August 10, 2016 – Mars Electric, a leading independent wholesale distributor of lighting, gear and electrical supplies, has selected Viva La Brand as its marketing strategy firm. A third generation service business, Mars Electric has eleven branches across Northeast Ohio with the variety of inventory contractors need to quickly complete a job.

“We engaged Viva La Brand to help us understand our customers’ perceptions of us and how we can make it easier for them to do their jobs,” said Michael Doris, Director of Operations of Mars Electric. “Then, using the research findings, we’re developing a communications plan to provide customers with timely, relevant industry information they want. Viva La Brand’s track record of using research to develop strategically sound marketing recommendations to more efficiently use marketing dollars, made the firm the obvious choice,” continued Mr. Doris.

“We’re thrilled to have the opportunity to work with such a passionate team. It’s refreshing to see a business that considers its customers’ needs and interests before making any business decisions,” explained Laura Sheridan, President of Viva La Brand.

About Mars Electric

Mars Electric, a leading independent, independent wholesale distributor of lighting, gear and electrical supplies, is devoted to providing extraordinary service and value to its customers. At the heart of Mars’ operation are its dedicated, experienced and highly respected employees. With eleven branches across northeast Ohio, Mars is able to quickly deliver nearly any product a contractor needs for a neighboring job site. For more information, please visit www.mars-electric.com.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful businesses including Mars Electric, FAR Chemical, CardPak, Naturepedic, Nottingham Spirk, and Roman Fountains. For more information, please visit www.vivalabrand.com.

 

Author:
Laura Sheridan
About:
Laura Sheridan, Founder & President of Viva La Brand has a proven track record of effective branding and advertising, spanning over twenty five years with some of the best in the business: Foote, Cone & Belding in Chicago; Hill, Holliday and Polaroid in Boston; and, Progressive Insurance and Viva La Brand in Cleveland. Laura founded Viva La Brand to offer large and small organizations alike strategic marketing expertise to catapult their visibility, growth and profitability. Viva La Brand develops effective brand strategies and conducts ad agency searches that successfully match clients with the optimal ad agency partners. Laura is proud to work with smart, innovative leader Brands in a wide range of industries from health care to manufacturing to technology and financial services. In addition to her work with clients, Laura is an author and speaker on all topics related to Brand.
More articles by: Laura Sheridan
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