LogicJunction Awards Brand & Marketing Strategy Duties to Viva La Brand

Aggressive adoption of LogicJunction’s intelligent avatars by businesses creates need for enhanced brand and marketing strategies

Cleveland, March 18, 2010 – Viva La Brand (www.vivalabrand.com), the brand and marketing strategy consultancy for passionate business leaders, announced it was selected to lead LogicJunction’s brand and strategy development efforts. 

LogicJunction (www.logicjunction.com) is an interactive software company that creates intelligent avatars to help health care organizations, insurance companies, museums and other groups deliver engaging ways to sell and educate.  The company’s bucked the economic trend by experiencing rapid growth as innovative organizations value the benefits associated with providing their customers with helpful, human-like avatars to simplify complex information.

“As our business grows, the importance of sound brand and marketing strategies becomes critical.  That’s why we engaged Viva La Brand.  Known for their pragmatic and cost-effective approach, we chose them to lead these key efforts” explained Mark Jowell, CEO, LogicJunction.

“LogicJunction’s challenge is exciting.  They’ve created an entirely new business solution combining avatars and artificial intelligence, that only a small group of early adopters know about or understand.  It’s a brand builders’ dream and we’re thrilled to be part of the process,” said Laura Sheridan, president, Viva La Brand.

About Viva La Brand

Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners.  Viva La Brand is proud to work with smart, innovative and successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, LogicJunction, National Safety Apparel, and now LogicJunction.  For more information, please visit us at www.vivalabrand.com.

 

About LogicJunction

Founded in 2000, LogicJunction is an interactive software company that creates intelligent avatars to help organizations sell and educate.  Headquartered in Cleveland, OH, LogicJunction’s patented solutions combine helpful, human-like avatars with artificial intelligence.  LogicJunction enables health care organizations, insurance companies, museums, and other groups to deliver engaging wayfinding, training and virtual guide user experiences, both on and offline.  For more information, please visit www.logicjunction.com.