Leading online manufacturing training company TOOLINGU.com selects Viva La Brand as brand strategy firm

Cleveland, OHIO, July 26, 2010 – Viva La Brand (www.vivalabrand.com), the brand consultancy for passionate business leaders, announced it was chosen to lead TOOLINGU.com’s brand strategy development efforts.
TOOLINGU.com (www.toolingu.com) is the leader in online training for manufacturing companies and educational institutions. Since its inception in 2000, the company has experienced tremendous year over year growth. “We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a brand,” said Chad Schron, vice president for TOOLINGU.com. “As we look to build our brand and reach our desired audiences, we needed a partner who could develop fresh and relevant messaging and tactics that would resonate with today’s manufacturers and educators.”
Viva La Brand will support the brand’s efforts through a variety of communication tactics including mass and industry trade media relations, trade show materials, company-wide branding, and other program initiatives.

About Viva La Brand
Viva La Brand is a marketing strategy firm with a proven track record of developing effective brand strategies and conducting ad agency searches that successfully match clients with the optimal ad agency partners. Viva La Brand is proud to work with smart, innovative and successful companies including Hospitality Mints, Progressive Insurance, Pierre’s Ice Cream, LogicJunction, MFS Supply, and now TOOLINGU.com. For more information, please visit us at www.vivalabrand.com.

About TOOLINGU.com
Headquartered in Cleveland, OH, TOOLINGU.com is the leading developer of online training for manufacturing companies and educational institutions. Founded in 2000 by manufacturers for manufacturers, TOOLINGU.com offers over 400 easy-to-use, web-based classes that engage learners, and boost morale and results. Over 1,200 organizations across North America employ TOOLINGU.com to reap measurable improvements in knowledge and productivity. For more information, please visit www.toolingu.com.