HCT Selects Viva La Brand as its Marketing Strategy Firm

Viva La Brand, a Cleveland, Ohio-based brand strategy and ad agency search firm, was selected to lead the marketing strategy efforts for HCT, the interim executive consulting firm preferred by nine out of ten of the largest hospitals and healthcare organizations around the country. HCT is headquartered in Chicago, IL.

“We engaged Viva La Brand to help us understand our clients’ perception of us and how we can add the most value to their organizations,” said Jacob Kupietzky, Founder and President of HCT. “Then, using the research findings, we’re developing a marketing program and materials to effectively reach our core audience. The firm’s track record of using research to develop strategically sound marketing recommendations to more efficiently use our marketing dollars, made Viva La Brand the obvious choice,” continued Mr. Kupietzky.