Crain’s Cleveland Business features Viva La Brand as “Bright Spot”

Bright Spots: Aug. 9, 2010
By SCOTT SUTTELL
4:30 am, August 9, 2010

It’s not all bad out there. Here’s the latest installment of a weekly web feature that highlights positive developments in the Northeast Ohio business community.

Viva La Brand, which bills itself as a brand consultancy “for passionate business leaders,” said it was chosen to lead ToolingU.com’s brand strategy development efforts.

ToolingU.com offers online training for manufacturing companies and educational institutions.

“We selected Viva La Brand as our brand strategy partner for its deep experience maximizing the power of a brand,” said Chad Schron, vice president for ToolingU.com. “As we look to build our brand and reach our desired audiences, we needed a partner who could develop fresh and relevant messaging and tactics that would resonate with today’s manufacturers and educators.”

Viva La Brand said it will support the brand’s efforts “through a variety of communication tactics
including mass and industry trade media relations, trade show materials, companywide branding, and other program initiatives.”

For information, visit www.vivalabrand.com.