After some serious people-watching in NYC, I found myself staring at my soft, worn, and slightly misshapen jeans—tight in some places, loose in others—and asking myself, “Are these out of style?” I’d worn them countless times without a second thought, but standing in front of the mirror, I finally realized they were outdated. The answer was clear: Yes. I hadn’t bothered to reassess how they fit or if they still worked. They had become a…
Leah, my fearless little sidekick who is two, slept over Saturday night. She may be small, but she delivered big lessons. Who knew a toddler’s antics could serve as a crash course in marketing? Leah’s Lesson #1: Repetition + Consistency = Results Leah doesn’t just tell her dog Sunny Bunny to “sit” once. She repeats it — with purpose, with persistence — until it sticks. That’s how behavior changes. Same goes for marketing. Effective calls-to-action…
The Big Game is almost here! Super Bowl LIX sets the stage for a star-studded rematch – with history on the line. Quarterback Patrick Mahomes and the Kansas City Chiefs are headed to the big game again and are aiming to become the first team to capture three straight Super Bowl titles. Off the field, there will be plenty of entertaining plays for the 113 million viewers. With a price tag of $7M for a…
This blog is the third in a series to help you with your marketing planning for 2025. The first article, “9 Tips to Improve Your Email Marketing Program”, is available here, while the second, “2025 Marketing Planning: Strategy Comes First,” can be found here. Both are four-minute reads packed with practical advice. As the year wraps up, you’re likely balancing many priorities. That’s why we created this concise end-of-year marketing checklist to help you kick off 2025 with…
This blog is the second in a series to help with your marketing planning for 2025. The first piece, “9 Tips to Improve Your Email Marketing Program”, can be found here. (It’s a 4-minute read.) We work with companies and non–profit organizations that span industries and size. What they have in common is the need for brand strategy. Strategy is difficult to see and not easy to talk about. The world is shifting faster than…
Email marketing is a fantastic, low cost, high return lever for marketers. Unlike most marketing channels, email can create valuable, personal touches at scale. This blog is the first in a series to help you with your marketing planning for 2025. Why focus on email marketing? It checks all the boxes! – Creates brand awareness – Generates leads & sales – Builds a connection with customers – Increases website traffic – Offers customer targeting opportunities – Provides…
The 2024 Olympics won gold. Viewership numbers for TV and digital broke records. 30 million people tuned into NBC Universal’s platforms each day, which is a 74% increase over the 2020 Olympics in Tokyo. Marketers can learn a lot from the Olympics’ success. Lesson #1: Create a community. The Olympics bring people together. People feel a sense of social connectedness through a common goal. Being part of a community can make us feel as though we…
Today, businesses and organizations increasingly turn to digital marketing firms to achieve that elusive first-page ranking and gain a competitive edge. Many of our clients tell us that digital marketing firm contracts are overly complicated and full of gobbledygook! The goal is to build a long-term relationship with a marketing partner. Start off on the right foot by using this primer to help you make sense of a digital marketing firm’s contract. Most digital marketing contracts include…
Just last week a client asked if his manufacturing company engaged the right digital marketing agency. It’s a question I’m often asked. Your business has different goals, strengths, customers, and resources than every other company, even ones in your industry. Hiring the same agency your board member or friend did could be a mistake as your business’ needs are likely different. Digital marketing agencies offer a menu of services including digital advertising, search engine optimization (SEO), content marketing, social…
This Sunday in Las Vegas, the Kansas City Chiefs face off against the San Francisco 49ers in Super Bowl 58. Chiefs’ quarterback Patrick Mahomes returns for his fourth Super Bowl in five years. Nap before the game. You won’t want to miss a second. On the field, the battle between the Chiefs and the 49ers is predicted to be a fight until the end. Off the field, there may even more drama as celebrities descend Las Vegas. Will Taylor…
